Singapore Marketing News

Join this 2-day practical seminar on Marketing Measurement with hands-on sessions and varied case studies to prove that your marketing programmes are generating revenues.

Larry Jewelry has appointed Access Communications to drive its brands communications in Singapore and will be responsible for the management of media relations and online communications.

We are pleased to welcome SurveySwipe as the exclusive Platinum Sponsor of both the Market Research in the Mobile World® (MRMW) Europe and North America conferences.

18 July 2011-Top Franchise Asia Pacific Directory has been successfully launched. Top Franchise Asia Pacific (TFA - www.topfranchiseasia.com), powered by Astreem Consulting and supported by Franchising & Licensing Association (FLA) Singapore.

Adds New Firms to its Partnership of Independent Public Relations Counselling Firms

Based on Solidiance’s forecast, there could be between 2 to 4 million green cars on the roads in China by 2020, given a 5-10 % penetration rate of the Chinese Electric Vehicle market.

Join LOHAS Asia in Shanghai from September 9 -14 to unravel some crucial insights for the health and sustainability market in China.

Marketers in Indonesia face the daunting task of mastering new media platforms to reach and engage millions in the space

Brands must strengthen visibility to leverage on consumers’ purchase intent as they perform searches

Marketers should seize opportunities on mobile but also be mindful of sensitive issues

Social media will lead brands in the pursuit of effective brand engagement in this digitally driven world

The Worldcom Public Relations Group, the world’s largest partnership of independently owned public relations counselling firms, announced today the new board of directors for its Asia-Pacific Region.

Bounce back and capitalize on hidden post recession opportunities with innovative, solid and proved Financial Branding Strategies

Process Excellence network's May 2011 survey of 1500 marketing professionals across Asia-Pacific revealed that Asian marketing professionals are evolving their approach to customer profitability in 2011 to keep up with the changing marketplace.

The first in-depth survey on LOHAS consumers in Asia-Pacific produced surprising and encouraging results indicating an excess demand across 10 Asia countries.

Adam Horler left a successful corporate life following the realization that things were not right with the world, and he was part of the problem. Where consumers lead, companies and governments have no choice but to follow...

Adds new partner to its roster of independent public-relations counseling firms

LOHAS Asia are very pleased to announce the appointment of Matthias Gelber as the Country Manager for Malaysia. This marks an expansion of the LOHAS movement, adding a new country to the existing LOHAS Asia outreach.

Edenpod proudly presents NewtonApples 1.0 for iOS - new arcade game style suitable for all ages, available for a limited time at the introductory price of $0.99 (USD), and available worldwide through the App Store in the Games, Arcade category.

Founded by one of the world’s leading Internet marketing pioneers, TheOnlineGuru.com keeps expanding by announcing its own Online Marketing software called “Online Traffic Software” designed especially for SMEs with tight budget.

ad:tech Singapore has reappointed Blugrapes as its official Facebook Solutions partner for the second successive year. Blugrapes is charged with developing Facebook marketing solutions to market Asia’s largest Digital Marketing event.

Merlien Institute and Greenbook announce the speakers for its 2nd International conference on Market Research in the Mobile World, July 19-20, 2011 in Atlanta, Georgia, USA.

Leading café and restaurants roll out sumptuous pre and post theater dining options

Just months before the celebrities and jetsetters fly into Singapore for Formula 1’s only night race, the Singapore Grand Prix, Marina Bay Sands announces the opening of Asia’s much-anticipated nightclubs in July.

MOL Global, the parent company of MOL AccessPortal Sdn Berhad and Friendster, Inc., today announced the immediate appointment of Craig White as President of Global Operations

Brands need to engage youths’ to earn their respect and trust and overcome their brand scepticism

The biggest reason for not buying green products in Asia is lack of availability, not demand. If you then factor in the willingness to pay a price premium, we see a market that is primed for rapid expansion.

Spending over $300+ billion dollars annually across Asia, the demographic called LOHAS, continues to change the way marketers conceptualize the 4 P's of marketing.

Adam Horler, President of Asia Pacific LOHAS Pte. Ltd, gives a comparison of the LOHAS markets in Asia, USA and Europe to reveal a market place in Asia where demand outstrips supply. View excerpts of his presentation on YouTube - LOHAS Asia Biz.

The first in-depth survey on LOHAS consumers in Asia-Pacific reveals that the biggest reason for not buying green products in Asia is lack of availability, not demand. Willing to pay a premium price, this consumer market is primed for expansion.

New research shows how fast the idea of “green” is being adopted in Asia. More than just a sustainability trend, it's a multi-billion dollar market and companies are starting to get serious about it.

Blugrapes reveals performance statistics to help social media marketers benchmark the performance and effectiveness of their campaigns

Influencing shopper behaviour and improving sales conversion at point of purchase to drive profits and business growth

Singapore, Singapore (21 March 2011) - Internet marketing wonderboy Ewen Chia has recently released a membership site he has aptly touted "Internet Marketer's Club" and it has sword to take its users by their hand to profits on the internet.

Careful integration of offline and online channels will aid marketers in reaching out effectively

As the digital community evolves, so must brands adapt to leverage on the opportunities

eYeka, the leading global co-creation community appoints Joël Céré as Strategy & Innovation Director to lead strategic marketing & co-innovation programs for major clients in Asia Pacific and champion new service offers.

This year 2011, UNISTRATEGIC brings you exciting lineup marketing events to help organizations develop successful world class sales & marketing strategies to drive more revenue and higher margin.

Health, family, career, and friends are important factors of life to us. But do we really spend enough time on them each day? Life Assistant helps feedback to you the time and effort you spent on each of life factors that you concerned the most.

Integrating online and offline media channels can drive stronger reputational value than regular Marketing spend

The tussle between sales and marketing is not new - but new technologies make it all the more challenging.

Cindy Tian promoted from President to Executive Chairwoman of Burson-Marsteller China; Chris Deri appointed as Chief Executive Officer and Market Leader.

Nowadays, you can just take a sit and use the i-Pen point to the menu item, then you order is taken. No hustle, Relax choosing.

Singapore based G Interactive Pte Ltd has released the latest incarnation of its web based SMS marketing platform "gBlast"

At GetWebsiteTraffic.org we can send you the Website Traffic that you need. We make it very affordable and cost effective for you to do so! We pride ourselves on the high quality of web traffic we deliver and the high quality of service we provide.

Marina Bay Sands has opened more parking spaces on its property. Guests will benefit by easier parking at reduced rates.

Keystone Law Corporation is pleased to announce the appointment of Winston Wong as a director.

Blugrapes has officially moved into Malaysia through a partnership with Better Digital Solutions, and helped Malaysia's First Korean Drama site hit 16,000 fans in 3 days!

Blugrapes is pleased to share that Mr. Alan Fairnington, Managing Partner of Mext Consulting, has joined our Board of Advisors. Alan brings with him vast experience, having been part of established names like JWT & Batey.

Singapore company, Ocean Villas Group have appointed Drayton Bird Associates to manage their marketing activities. Drayton will personally handle the business day-to-day.