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By Lee Rostad
In anticipation of Tumblr becoming the “next big thing” in social media for B2B marketers, Ecreativeworks has added the site to their social media programs.
An unprecedented behavioral divide is splitting B2B buyers into two groups: traditional and social buyers. This white paper helps B2B marketers address the complexities of trying to reach both traditional buyers and social buyers.
By Mark Neuwirt
Long Island marketing company Expos Your Business is reaching out to businesspeople and entrepreneurs in preparation for the upcoming NY Multicultural Business Expo.
By Mark Neuwirt
Long Island marketing company Expos Your Business is reaching out to businesspeople and entrepreneurs in preparation for the upcoming NY Multicultural Business Expo.
ITSMA’s Professional Services and Solutions 2011 Brand Tracking Study reveals that IBM and HP are the most recognized brands, with Deloitte, KPMG, and Capgemini gaining ground. Accenture, PwC, CSC, Infosys, and Cognizant round out the top 10.
By Larry Fleischman
Televerde is a leading B2B marketing agency and provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class teleservices.
When Lloyd's Maritime Academy, part of the Lloyds group, needed to spread the message of their cutting-edge distance learning courses they turned to
By Vertical Marketing Ltd.
With the length of procurement cycles increasing, B2B companies and their marketing agencies are challenged to optimise the process by delivering the right information to the right people at the right time, on their preferred social platform.
The ITSMA study found that while lead management is a top priority for B2B marketers and companies are increasing their focus on it, very few are doing it well.
Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.
By Wakefly, Inc.
Wakefly, Inc. is announcing their Gold sponsorship for Pardot’s upcoming Elevate conference in Atlanta, GA next month.
By StartMarketingTech
Our b2b marketing experts will review our unique Skype Recorded Interview Service. This unique methodology for website video and YouTube video has created an opportunity for organizations to rapidly launch video marketing campaigns.
Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.
By Jennifer Aguilar
Sagefrog Marketing Group, a full service marketing, interactive and public relations agency, announces the results of their sixth annual Business-to-Business (B2B) Marketing Mix Survey
Join our team of sales and marketing experts as we review several highly effective and creative closing techniques. The methods and tools discussed have proven successful for many B2B businesses and will help improve your close ratio.
By Vanson Bourne
Vanson Bourne launches its latest consumer technology research study with a new infographic databook, presenting the research results in a very impactful visual way.
New research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits.
By, a leading edge web marketing and social media marketing firm, introduced a new solution for B2B companies: Executive Skype Interviews for Websites, YouTube and high impact SEO.
By Connection2 Ltd
Connection2 announce the launch of our new Channel Social Media solution.
By Doug Kessler - B2B Velocity
Velocity today published a new quick resource for B2B marketers called the B2B Content Marketing Tutorial. It's a free interactive presentation on best-process content marketing.
By Clare Anderson
MathMarketing Founder and CEO, Hugh Macfarlane, will present his trademark “Funnel Logic” in a b2b marketing training workshop at DemandCon in San Francisco this May.
By Lucy Bridle, Herd Public Relations
LEAD FORENSICS, a leading provider of online B2B lead generation technology, has appointed business marketing strategist Shane Redding to the board in the role of Non-Executive Director.
This year, ITSMA has added two new categories to the Marketing Excellence Awards that are critical to B2B growth: Building Client Loyalty and Trust and Developing New Markets.
By Force 24
Direct marketing experts are launching a newly developed cross marketing platform. Currently being Beta tested by a broad spectrum of direct mail marketeers, the new B2B marketing resource is achieving outstanding results.
By Event Marketing Solutions
Leading global telecommunications equipment provider unveiled its new ‘EMEA Innovation Lab’ to 50,000 delegates attending Mobile World Congress, the annual global technology event in Barcelona.
ITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership.
UK based and LBM are to expand their long standing relationship, which is expected to see the two companies working on join data initiatives
By Advantage Marketing Consulting Services
Is your same-old marketing getting the same old results? Read these13 free tips for from the marketing experts at Advantage Marketing Consulting for building a stronger marketing program in 2011.
By SalesFUSION, Inc.
ATLANTA January 5th, 2011 -- SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced the release of the MarketingUnlimited program for users.
By Loraine Kasprzak, Advantage Marketing
Creating content that your audience will want to read can be difficult. The marketing pros at Advantage Marketing Consulting Services offer 15 sure-fire tips for writing content to drive relevant social media conversations for your company.
By Onefish Twofish Ltd
B2B marketing specialist Onefish Twofish has published a first-of-its-kind guide to building a watertight lead generation process for complex sales.
By Heather Woodson
DemandLogix brings on latest Sales Partner
By Jeanne Brown
New award categories added; Avaya, BT, Capgemini, Cisco, GE Healthcare, Hewlett-Packard, IBM, Microsoft, and TELUS are recognized.
By Brandspa LLC
4-Star Salute for Montclair NJ-based Brandspa for Stellar B2B Marketing Excellence
Hear marketing executives and industry thought leaders from Cisco, Cognizant, HubSpot, IBM, PAC, SAVO, Xerox and many more. Conference will be held in Cambridge, MA on November 2-3—register by October 1 for the Early Bird Rate.
By AG Salesworks
27-page eBook features expert insights and recommendations for addressing sales and marketing alignment
By Kevin Miller
ATLANTA – September 14, 2010 -- SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced it has expanded its marketing automation by releasing the newest version of SocialFUSION
Select winners will speak at ITSMA’s Annual Marketing Conference in Cambridge on November 2-3, along with marketing leaders from Cisco, Cognizant, Farland Group, HubSpot, IBM, ITSMA, Pierre Audoin Consultants, SAVO, Wellesley Hills Group and Xerox.
By Event Marketing Solutions
New research has revealed that nearly 70% of B2B marketing brands regard events as a ‘very important’ or ‘critical’ marketing tool as they battle the recession.
By C.B. Whittemore
The newly launched Content Marketing Institute (CMI) offers B2B and B2C marketers practical, no-nonsense content marketing advice from the brightest content marketing professionals in the industry.
By Wine Industry Network Continues Strategic Growth of Online Wine Business Community
By MathMarketing
MathMarketing's latest Funnel Forum webinar, 'How to Select Tactics and Know What's Working', is now available for download.
By MarCom Ink, LLC
Certification acknowledges proficiency in inbound marketing principles and best practices including blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop ROI analysis
By MontAd Inc.
MontAd announces the promotion of Rita Siedlaczek to Agency Vice President, Account Supervisor.
By Jim Graziano, Onset Marketing
Percepta and Onset Marketing announced a year extension to their strategic marketing services agreement.
ATLANTA, January 11, 2010--SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced they have formed a strategic partnership with WebAttract, an end to end solution for webinars
By Big Drop Ship
Resellers can start with drop shipping beauty and health products without paying too much fees. Big Drop Ship supplier has no drop shipping fees, only a one time set up cost. Big drop ship supplier has been in business for more than 5 years.
By Velocity Partners
Velocity Partners, the B2B marketing agency for technology companies, has announced the completion of the first phase of their project to reposition IBS, the Distribution Resource Management specialists.
By Velocity Partners
B2B technology marketing agency Velocity has been working with SmallWorlders to help reposition them and clarify their messaging, expressed via a stunning new website. SmallWorlders provide intranets to marketing agencies,
By Onefish Twofish
UK B2B marketing agency Onefish Twofish has launched a new book: How to Sell Clever Things to Big Companies. The book guides companies selling complex B2B goods and services to articulate their offerings in a simple and clear way.

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