http://news.prlog.org/tag/b2b-marketing/b2b marketing - Latest News (Press Releases) - Read news before it's newsen-us3600 http://www.prlog.org/12140803-marketers-are-operationally-proficient-but-strategically-stalled.htmlFindings from the 2013 Joint Forrester, ITSMA, and VisionEdge Marketing Survey http://www.prlog.org/12119798-b2b-copywriter-now-showcases-writing-samples.htmlAward-winning copywriter Jim DiFrangia now has an updated website where prospects can view a variety of writing samples. These samples, many in easy-to-read PDF format, span the gamut from case studies, feature articles, brochures, email and more. http://www.prlog.org/12116945-itsma-marketing-excellence-award-categories-announced-for-2013.htmlMeasuring and Communicating Marketing Performance has been added as a new category in 2013. Submissions may be entered until June 14, 2013. http://www.prlog.org/12089359-b2b-services-marketers-will-spend-more-and-spend-differently-in-2013-according-to-itsma-study.htmlA new ITSMA study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities. http://www.prlog.org/12084889-buffer-partners-with-curata-social-media-and-content-marketing-join-forces.htmlProduct integration empowers marketers to schedule social media postings of curated content http://www.prlog.org/12057165-marketri-llc-continues-to-expand-with-addition-of-marketing-coordinator.htmlMarketri LLC, a full-service business-to-business marketing consulting company based in Doylestown, PA, announced today that it has hired Jennifer Wasilisin Burns of Abington, Pennsylvania as marketing manager. http://www.prlog.org/12036579-itsma-2012-marketing-excellence-awards-honor-top-b2b-marketing-programs.htmlBT, Capgemini, Cisco, Dell, Deloitte, DocuSign, IBM, Infosys, Microsoft, Optum, and TCS take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing. http://www.prlog.org/12010188-new-webinar-open-source-websites-take-control-of-your-website-its-easier-than-you-think.htmlLearn about open source websites with built-in content management systems. These allow business users (without coding skills) to make updates and changes, add or delete video and images, add new pages or create landing pages. http://www.prlog.org/12005432-curata-founder-and-ceo-pawan-deshpande-to-discuss-the-future-of-content-curation-at-futurem.htmlDeshpande to Address Ways for Marketers to Harness and Leverage Growing Online Content http://www.prlog.org/12004223-marketri-names-kathi-wheater-new-copy-director.htmlMarketri LLC, a full-service, business-to-business marketing consulting company, is pleased to announce the hiring of Kathi Wheater as Copy Director. http://www.prlog.org/11989199-curata-launches-second-annual-b2b-content-marketing-trends-survey-explores-content-marketing-use.htmlCompany Encourages Marketing Professionals to Participate in 2012 Market Survey http://www.prlog.org/11967368-itsma-announces-the-2012-marketing-excellence-award-finalists.htmlEach year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 30-31. http://www.prlog.org/11937436-marketri-llc-continues-to-expand-with-addition-of-marketing-coordinator.htmlMarketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that it has hired Richard L. Robinson, of Newtown, PA, as a Marketing Coordinator. http://www.prlog.org/11905241-velocity-publishes-the-big-fat-content-marketing-strategy-checklist.htmlContent Marketing has gone mainstream. So you've got to work harder to make your content budget deliver impact. The new B2B Content Strategy Checklist from Velocity can help. http://www.prlog.org/11887072-ny-trade-shows-producer-expos-your-business-hosts-long-island-real-estate-expo-june-1-and-2.htmlLong Island events provider Expos Your Business is inviting members of the community to attend its new expo for business and real estate professionals June 1-2, 2012. http://www.prlog.org/11871902-video-on-why-marketing-leaders-work-with-itsma-wins-multiple-awards.htmlITSMA’s corporate brand video has been recognized with numerous awards. The video highlights the company’s focus on quality, value, integrity, and impact. http://www.prlog.org/11847052-new-itsma-report-shows-b2b-marketers-how-to-build-thought-leadership-model-that-generates-revenue.htmlBuyers say thought leadership is critical to their buying decision. ITSMA’s report shows B2B marketers how to lead the way in creating ideas that are relevant to the customer and contribute to the bottom line. http://www.prlog.org/11829181-itsma-marketing-excellence-award-categories-announced-for-2012.htmlTransforming the Marketing Organization has been added as a new category in 2012 to recognize companies going through major change and transformation in marketing. Submissions may be entered until June 8, 2012. http://www.prlog.org/11820240-announcing-the-ny-multicultural-business-expo-organized-by-seminars-in-ny-producer-expos-your-busine.htmlExpos Your Business, in partnership with Nassau County, is announcing the upcoming NY networking Multicultural Business Expo, designed to reach out to minority-owned businesses. http://www.prlog.org/11807248-ecreativeworks-adds-tumblr-to-social-media-services.htmlIn anticipation of Tumblr becoming the “next big thing” in social media for B2B marketers, Ecreativeworks has added the site to their social media programs. http://www.prlog.org/11806907-itsma-update-helps-b2b-marketers-reach-the-social-buyer.htmlAn unprecedented behavioral divide is splitting B2B buyers into two groups: traditional and social buyers. This white paper helps B2B marketers address the complexities of trying to reach both traditional buyers and social buyers. http://www.prlog.org/11791844-long-island-events-producer-expos-your-business-highlights-upcoming-ny-multicultural-business-expo.htmlLong Island marketing company Expos Your Business is reaching out to businesspeople and entrepreneurs in preparation for the upcoming NY Multicultural Business Expo. http://www.prlog.org/11785469-tickets-to-ny-multicultural-business-expo-seminars-in-ny-available-at-exposyourbusinesscom.htmlLong Island marketing company Expos Your Business is reaching out to businesspeople and entrepreneurs in preparation for the upcoming NY Multicultural Business Expo. http://www.prlog.org/11776775-ibm-and-hp-are-still-the-top-brands-for-consulting-and-technology-services-according-to-itsma-study.htmlITSMA’s Professional Services and Solutions 2011 Brand Tracking Study reveals that IBM and HP are the most recognized brands, with Deloitte, KPMG, and Capgemini gaining ground. Accenture, PwC, CSC, Infosys, and Cognizant round out the top 10. http://www.prlog.org/11778873-techniques-and-opportunities-at-inside-sales-2012-event-in-phoenix.htmlTeleverde is a leading B2B marketing agency and provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class teleservices. http://www.prlog.org/11736207-lloyds-use-shippingcast-for-their-marketing.htmlWhen Lloyd's Maritime Academy, part of the Lloyds group, needed to spread the message of their cutting-edge distance learning courses they turned to Shippingcast.com. http://www.prlog.org/11731976-b2b-marketing-efforts-must-work-to-shorten-procurement-cycles.htmlWith the length of procurement cycles increasing, B2B companies and their marketing agencies are challenged to optimise the process by delivering the right information to the right people at the right time, on their preferred social platform. http://www.prlog.org/11718771-itsma-study-reveals-that-few-b2b-marketers-consider-lead-management-core-competence.htmlThe ITSMA study found that while lead management is a top priority for B2B marketers and companies are increasing their focus on it, very few are doing it well. http://www.prlog.org/11707703-itsma-recognizes-best-in-class-marketing-programs-with-its-2011-marketing-excellence-awards.htmlCisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories. http://www.prlog.org/11701009-wakefly-to-be-gold-sponsor-at-2011-pardot-elevate-conference.htmlWakefly, Inc. is announcing their Gold sponsorship for Pardot’s upcoming Elevate conference in Atlanta, GA next month. http://www.prlog.org/11672988-effective-b2b-video-marketing-with-skype-recorded-video-interviews.htmlOur b2b marketing experts will review our unique Skype Recorded Interview Service. This unique methodology for website video and YouTube video has created an opportunity for organizations to rapidly launch video marketing campaigns. http://www.prlog.org/11652278-itsma-announces-the-2011-marketing-excellence-award-finalists.htmlEach year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27. http://www.prlog.org/11610246-sagefrog-marketing-group-releases-2011-b2b-marketing-mix-survey-results.htmlSagefrog Marketing Group, a full service marketing, interactive and public relations agency, announces the results of their sixth annual Business-to-Business (B2B) Marketing Mix Survey http://www.prlog.org/11557286-new-webinar-advanced-closing-tools-and-techniques-to-grow-your-b2b-business.htmlJoin our team of sales and marketing experts as we review several highly effective and creative closing techniques. The methods and tools discussed have proven successful for many B2B businesses and will help improve your close ratio. http://www.prlog.org/11489241-vanson-bourne-infographic-databook-characterising-the-uk-online-consumer.htmlVanson Bourne launches its latest consumer technology research study with a new infographic databook, presenting the research results in a very impactful visual way. http://www.prlog.org/11483001-data-driven-marketing-is-linked-to-improved-sales-performance-and-market-share-itsma-research-shows.htmlNew research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits. http://www.prlog.org/11474351-startmarketingtech-introduces-executive-skype-interviews-for-effective-website-video-youtube-seo.htmlStartMarketingTech.com, a leading edge web marketing and social media marketing firm, introduced a new solution for B2B companies: Executive Skype Interviews for Websites, YouTube and high impact SEO. http://www.prlog.org/11437642-new-social-media-launched.htmlConnection2 announce the launch of our new Channel Social Media solution. http://www.prlog.org/11416438-new-b2b-content-marketing-tutorial-quick-best-process-guide.htmlVelocity today published a new quick resource for B2B marketers called the B2B Content Marketing Tutorial. It's a free interactive presentation on best-process content marketing. http://www.prlog.org/11407062-hugh-macfarlane-to-present-funnel-plan-training-workshop-for-b2b-marketing-at-demandcon-in-may-2011.htmlMathMarketing Founder and CEO, Hugh Macfarlane, will present his trademark “Funnel Logic” in a b2b marketing training workshop at DemandCon in San Francisco this May. http://www.prlog.org/11364984-lead-forensics-strengthens-senior-executive-board.htmlLEAD FORENSICS, a leading provider of online B2B lead generation technology, has appointed business marketing strategist Shane Redding to the board in the role of Non-Executive Director. http://www.prlog.org/11356672-itsma-announces-2011-marketing-excellence-award-categories.htmlThis year, ITSMA has added two new categories to the Marketing Excellence Awards that are critical to B2B growth: Building Client Loyalty and Trust and Developing New Markets. http://www.prlog.org/11350728-newly-launched-marketing-platform-is-set-to-revolutionise-direct-marketing-industry.htmlDirect marketing experts are launching a newly developed cross marketing platform. Currently being Beta tested by a broad spectrum of direct mail marketeers, the new B2B marketing resource is achieving outstanding results. http://www.prlog.org/11325619-ems-helps-launch-high-tech-tailored-b2b-pan-european-roadshow-for-ciena.htmlLeading global telecommunications equipment provider unveiled its new ‘EMEA Innovation Lab’ to 50,000 delegates attending Mobile World Congress, the annual global technology event in Barcelona. http://www.prlog.org/11211565-itsma-announces-the-key-marketing-themes-that-will-drive-its-2011-research-and-events-program.htmlITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership. http://www.prlog.org/11208218-thomsonlocalcom-and-lbm-expand-relationship.htmlUK based thomsonlocal.com and LBM are to expand their long standing relationship, which is expected to see the two companies working on join data initiatives http://www.prlog.org/11197840-13-ways-to-level-up-your-marketing-in-2011.htmlIs your same-old marketing getting the same old results? Read these13 free tips for from the marketing experts at Advantage Marketing Consulting for building a stronger marketing program in 2011. http://www.prlog.org/11194477-salesfusion-announces-marketingunlimited-program-for-salesforcecom.htmlATLANTA January 5th, 2011 -- SalesFUSION™, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced the release of the MarketingUnlimited program for Salesforce.com users. http://www.prlog.org/11186149-15-free-tips-for-creating-engaging-content.htmlCreating content that your audience will want to read can be difficult. The marketing pros at Advantage Marketing Consulting Services offer 15 sure-fire tips for writing content to drive relevant social media conversations for your company. http://www.prlog.org/11119894-new-book-from-onefish-twofish-provides-unique-step-by-step-guide-to-its-lead-generation-machine.htmlB2B marketing specialist Onefish Twofish has published a first-of-its-kind guide to building a watertight lead generation process for complex sales.