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Bestselling book, “Be the News: A Guide to Going Viral With Your Human Interest Story” will be available for free download 12/29-1/2

Be The News is authored by Lori Gertz, who in 2010 was catapulted into the national spotlight after going public with her family’s heartbreaking story of mental illness.

The essay entitled, “I am Adam Lanza’s Mother” was released and in a matter of hours, the story went viral lending credence to the power of a personal story fueling the national debate on the state of the country’s mental health system.

Be the News, the first how-to guide to approaching the media with a topical, newsworthy human interest story is getting rave reviews and the timing couldn't be better.