beverage news News

XYIENCE has picked its champion flavor and athlete to launch the second Xenergy collector can: Xenergy Premium CranRazz. The can features an image of XYIENCE athlete Jon “Bones” Jones, the current UFC® light heavyweight titleholder.

Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain.

XYIENCE announces two game-changing retail relationships, with Sheetz, Inc. and Sunoco, Inc. Between them, the two convenience store chains operate more than 5,000 branded retail locations in the Eastern and Midwestern U.S.

Lucky Drink Co. has appointed San Diego-based Sabemos Beverages LLC importer of record for Lucky Buddha beer brand. Sabemos Beverages will be handling U.S. sales, marketing and distribution for the beer.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that it has selected John Lennon, a 25 year beverage industry veteran, to serve as its new president.

West Palm Beach, Florida – Generator Energy Shots, the world’s only “smart” energy drink, is looking for one exceptional woman to claim the title of Ms. Live Wire.

While countries like New Zealand are considering tougher regulations or even an outright ban on highly caffeinated energy shots, Generator Energy Shots continue to gain market share.

West Palm Beach, Florida – Generator Energy Shot, the industry’s only once-daily smart energy supplement, pummels industry behemoth 5-Hour Energy in a new YouTube video.

Generator Labs, LLC, a Florida-based energy supplement company, has re-invented the energy shot with the introduction of their new product, Generator.

Generator Labs, LLC has introduced a unique energy supplement, Generator, engineered to help working Americans gain an edge. Generator is the market’s only “Once-Daily Energy Supplement”.

According to Mintel Global News Products Database, total food and drink product launches for the first half of this year, at 7,176 are down 42 percent from the 12,507 new items that were launched in the first six months of 2008.

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