college and university Latest News

“CRM” has become a buzz word in the higher education industry. Why? What is a CRM? What type of value does a CRM add to academic institutions...

It shouldn’t come as any surprise that the members of the graduating class of 2011 are more technologically savvy than most admissions and recruitment officers. After all, most freshman-age students...

In the past few weeks we’ve seen a number of clients express concern regarding the value of Enrollment Management Consulting prior to initiating a Direct Response Enrollment Marketing campaign...

The quality of a lead has been debated for years and will continue to be debated for the foreseeable future.

Direct Response Marketing is a form of marketing that solicits a response on behalf of the consumer, and offers advertisers the benefit of measurable results.

Enrollment Management is a term that is very difficult to define, but simple to understand. Every college or university seeks to provide a valuable academic service to students, within an economically viable framework...

We’ve seen over and over again that the current political atmosphere is one of accountability and transparency: this is just as apparent in Education as it is in the debate over the appropriation of earmarked funds...

Many colleges and universities are tasked with increasing applications and enrollments, as well as improving the efficiency of the overall enrollment management process. In the last 15 years, it has become common practice to seek...

Last week, the results came in on a study that the Sloan Consortium conducted: the study found that 63% of k-12 schools have one or more students enrolled in either a fully online course...

Finding ways to attract and retain new students is one of the core focuses of Enrollment Management divisions of colleges and universities, and Enrollment Management Consultants alike.

More questionable student loan practices have been brought to light by New York’s attorney general, Andrew Cuomo. In fact, one of the front-page stories of today’s New York Times focuses on the questionable relationships that...

As colleges and universities are tasked with creating more enrollments and reducing costs , these institutions look for ways to market to more students while incurring less cost.