drift innovation Latest News

With domestic headquarters in the Vail Valley, Drift partners with local mountain bike series extending its commitment to community.

Drift Innovation, maker of the award-winning HD Ghost, introduces a new accessory to the point-of-view (POV) camera market with the Drift TimeLapse.

Drift Innovation Launches Mobile App allowing HD Ghost action camera users ability to view and share photos/videos instantly.

Drift Innovation, manufacturers of high quality action cameras and the new feature-rich HD Ghost, introduces the Drift Shoulder Mount with Harness.

Launched earlier this month, the all-new Drift HD Ghost, is now being distributed in twelve Quiksilver Europe flagship stores.

Following a poll of the expert staff at Action Cameras, the Drift HD170 Stealth has been voted the best helmet camera in the “under £200” class. The GoPro HD Helmet Hero won the award for the best helmet camera “over £200”.

With domestic headquarters in the Vail Valley, Drift partners with local mountain bike series extending its commitment to community.

Drift Innovation, maker of the award-winning HD Ghost, introduces a new accessory to the point-of-view (POV) camera market with the Drift TimeLapse.

Drift Innovation Launches Mobile App allowing HD Ghost action camera users ability to view and share photos/videos instantly.

Drift Innovation, manufacturers of high quality action cameras and the new feature-rich HD Ghost, introduces the Drift Shoulder Mount with Harness.

Launched earlier this month, the all-new Drift HD Ghost, is now being distributed in twelve Quiksilver Europe flagship stores.

Drift Innovation announced a firmware update for the Drift HD camera in July of this year. Since that time, the Drift HD has been employing the latest firmware version 1.1.53, which has drastically optimized its video quality.

Drift, the action sports technology company and makers of the Drift HD, is pleased to welcome two new members to the DRIFT Americas team: Marc Oste and Kristi Anderson.

Setting the stage to take global brand awareness and marketing efforts to the next level, Drift appoints Simon Wootton as the company’s new global brand manager, effective immediately.

Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View cameras, has introduced innovative Point-of-Sale retail displays to maximize sell-thru and increase sales for Drift retailers.

Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, welcomes Australian Freestyle Motocross (FMX) rider Josh Sheehan to Team Drift.

Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, is preparing to enter the surf market with the introduction of a Surf Mount and FCS Surf Mount.

Drift Innovation, the action sports technology company and manufacturer of the Drift HD and HD720 wearable POV cameras, is immersing itself in the Vail Valley community by sponsoring two upcoming local events hosted by the Vail Valley Foundation.

Drift HD Packaging Design Receives 2012 Red Dot Design Award for Communication Design

Drift Innovation has introduced three new heavy duty mounts to ensure that Drift cameras hang on throughout the high intensity, high speed, and variable terrain of action and motorsports.

Drift Innovation has introduced Silicon Skin camera casings to offer users more personalization and protection in the tough, high speed, extreme environments in which Drift cameras are used.

Drift's pro team continues to expand its extensive depth of talent by welcoming reigning FIM FMX World Champion, Javier Villegas, to the wearable action camera’s official team roster.

Drift, the world’s most innovative action sports technology company, welcomes a lot of impressive international talent to its list of athletes who will represent the brand this year and beyond.

Drift Innovation, manufacturer of the Drift HD action camera, officially announces MTA Distributing as their wholesale powersports distributor in USA.

Drift, the world’s most innovative action sports technology company is proud to announce the launch of the new Drift HD720, an entry level version of the feature-rich Drift HD.

Drift, makers of the hottest new point of view cameras on the market, is pleased to announce their support for world renowned mountain biking legend, Cedric Gracia.

Following a poll of the expert staff at Action Cameras, the Drift HD170 Stealth has been voted the best helmet camera in the “under £200” class. The GoPro HD Helmet Hero won the award for the best helmet camera “over £200”.

MyPOV360.com, a new online retailer of point-of-view wearable action cameras and accessories, is honored to announce their sponsorship of the “Cruise 4 Kids.”

Twelve- year-old shredding star hits up Mt. Hood’s Snowboard Camps with support from Drift

MyPOV360.com, a leading online retailer of point-of-view wearable action cameras and accessories, is excited to announce their sponsorship of the third annual Point 2 Point endurance mountain bike race over labor day weekend, Sept. 3, 2011.

Drift Innovation and their Chilean distributors, Drift Chile, are proud to team up with a strong roster of sponsors and La Parva ski resort in Chile, to announce the inaugural Eye of the Condor photo and video competition.

Drift, an innovative point view camera manufacturer, is proud to announce the global launch of the new Drift HD point of view camera.

Experienced Distributor brings growing brand domestic coverage from coast to coast

Drift Innovation announces partnership with scientific and adventure expedition outfitter

SportHiTech.com, a leading retailer of wearable technology for action sports, tactical and public safety applications, becomes an authorized dealer for Drift Innovation, maker of the acclaimed HD170 Stealth wearable camera

Technology used by professional video production company to be available for the masses

Company announces title sponsorship of festival's Intersection Video Competition

Drift plans to capture the ultimate ski bum adventure of 2011.

As manufacturers of the hottest new wearable action sports cameras, Drift Innovation continues to be the cutting edge of the market’s technology with the introduction of a new line of accessories and a firmware upgrade.

MyPOV360.com, the hottest retailer of point-of-view wearable action cameras and accessories, is honored to support the inaugural year of the Eastern Snowboarding League Series

Designed for the HD170 to nearly double recording time in cold weather

Point Of View Camera Company goes soaring with Female Icelandic Paragliding Team

Online Retailer Sponsors Airplane Pilot Extraordinaire with Point of View Cameras

MyPOV360.com, a new online retailer of point-of-view wearable action cameras and accessories, is excited to announce their sponsor partnership with the grueling 78-mile Point 2 Point Mountain Bike Race over Labor Day Weekend 2010.

Drift Innovation is proud to announce teaming up with World Champion Down Hill Mountain Biker, Steve Peat, as his official action camera sponsor.

Featuring Drift Innovation Cameras, MyPOV360.com is IMBA’s first Point of View Camera Sponsor

Drift Innovation, manufacturer of the standard definition X170 wearable action sports camera, has built the world’s first HD wearable video camera with an integrated LCD screen and wireless remote.

Online Retailer to offer the best products and tips from the hottest brands

Boyne City, Mich., (April 14, 2010) – Drift Innovation, manufacturer of the X170 wearable action sports camera, today announced a public relations partnership with Verde PR & Consulting.