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Changing Consumer Behavior towards e-commerce in India- Its path to Sustainability and profitability
Indian E-Commerce industry has witnessed rapid growth over the last 2-3 years, with some of the top players disrupting existing retail framework and getting Indian consumer to shop online.
Facebook has already crossed 1 Billion active users and brands such as Myntra, Kaya Skin Clinic are already generating over 20% of their revenue through Facebook.