equal strategy News

Simon Faure-Field explains how music greatly influence shopping behaviour.

In this comprehensive interview to Hospitality Asia, Simon Faure-Field talks about the deployment of environmental and sensory branding in the regional hotel industry.

Simon Faure-Field has lunch with Appetite Magazine’s writer Sheryl Quek and talks about his favourite restaurants, cuisines and how such businesses need to put more on the menu than just food to create a pleasurable experience for diners.

Asia Cuisine magazine writes on how sensory branding consultancy Equal Strategy uses signature scents to increase the bottom line.

Simon Faure-Field tells Moods Magazine why, amongst other things, expletive-filled rapper music is probably inappropriate in certain retail environments.

Connect Magazine of Carlson Wagonlit Travel investigates companies who have “a nose for business”. Simon Faure-Field, CEO of Equal Strategy, shared that smell and sound implants pleasurable experiences of clients' brands.

Balinese properties like The Westin and Club Med are in on the ground floor of exciting branding techniques which take advantage of scents and sounds to create guest loyalty. Simon Faure-Field talks to the Bali Times about developments on the island

In his own column on Moods.SG, Equal Strategy’s CEO, Simon Faure-Field guides you through the labrynth of music licensing.

Malaysia’s Marketing Magazine talks to Simon Faure-Field about how most successful companies and brands deploy touch, taste, smell, sight and sound to capture market share, and of how Malaysian brands have been catching onto these techniques too.

Equal Strategy’s Simon Faure-Field speaks to South China Morning Post, about how forward-thinking companies around the world are using ‘signature smells’ to win over customers, and of his own plans to extend sensory branding to Hong Kong.

Simon Faure-Field, CEO of Equal Strategy, discuss how Singapore hotels, Naumi and M Hotel, used fragranc and music to differentiate their brands within the hospitality industry.

Simon Faure-Field, CEO of Equal Strategy, shares with The New Paper on Sunday how scents and sounds enhances brands

Singapore Marketer - July 2009 - A Multi Sensory Approach To Helping Customers Fall In Love With Your Brand

The Worlds First New Balance Experience Store Brought To Life Through A Sensory Approach – Equal Strategy Expands Into Beijing, China