experiential Latest News

Brands can achieve far more valuable insights from focus group research if they leverage factors which differentiate them from their competitors to give participants a “money can’t buy” experience.

TrekEpic provides walking tours in England to youths 18-22 for self-discovery and self-development. A project of social entrepreneur Andrew Bryan, a foundation underwrites program costs, making it affordable to young adults seeking a path in life.

MoZeus Worldwide, Creator Of The Smart Activator, Will Be Exhibiting During The 2013 Event Production Show At The Olympia Hotel In London, England

Wake Up…Shift Is Happening!” LIVE iTV Broadcast Friday, August 17, 2012 "Activations ~ Shift Your Existing Experience ~ A Transformational Process" Where: www.ShiftIsHappeningTV.com When: 4-6pm PST Creator / Host: Deborah Ariel Pietsch

MoZeus Worldwide has hired Darren Duffy, a 14-year experiential marketing veteran, as the Vice President of Business Development to open and lead its NYC office with a focus on developing relationships with NYC based agencies and companies.

Paul Edgewater, best selling author and promotions and marketing expert was seen on Fox News, CNN, CNBC and MSNBC as the focus of the show, The New American Dream. The show was also seen on NBC, CBS, ABC and FOX network affiliates around the country.

Paul Edgewater, best selling author and promotions and marketing expert, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business Book You’ll Ever Need.”

As companies gear up for major marketing campaigns, Brand Adoption looks to expand its sales team to handle demand

MoZeus Worldwide (www.mozeus.com) is pleased to announce the acquisition of Live Link Events and that Bill Sluben has joined as its new SVP of Consumer Engagement.

Paul Edgewater, best selling author and promotions and marketing expert, has signed a publishing deal with CelebrityPress, along with other leading business experts, including Brian Tracy, to release “The Only Business Book You’ll Ever Need.”

Weekend Overnight Adventure Camps Give More Options to Busy Families. In addition to more traditional week-long camps, Pathfinder has added four sessions of weekend overnight camps for families looking for a different option.

Paul Edgewater, best selling author and promotions and marketing expert, was recently featured in the Wall Street Journal as well as major online media outlets, including Yahoo!Finance, Morningstar, CNBC, MarketWatch and many others.

The restroom advertising companies attending the 14th annual Indoor Billboard Advertising Association(IBAA) in Las Vegas last week are hoping that “what happened in Vegas” doesn’t stay in Vegas…

Paul Edgewater, promotions and marketing expert, will receive a Golden Quill Award from The National Academy of Best-Selling Authors™ at the Second Annual Best Seller’s Summit and Awards Gala.

First of its kind data reveals the impact of immersive experiential learning on student experience.

New photo tagging solution integrates social media and experiential marketing to drive measurable engagement and impressions

This article gives some top tips on combining experiential marketing techniques into your exhibition stand design, from an inside perspective from within the industry.

The future of marketing and entertainment summed up in this analogy

Creative agency RKCR/Y&R has turned the imagination of Bombay Sapphire’s ‘Project Your Imagination’ competition winner into reality by turning iconic London landmark Battersea Power Station into a giant projection of imagination.

Paul Edgewater, promotions and marketing expert, was recently seen on NBC and other network affiliates across the country as an expert guest on The Brian Tracy Show.

His Chicago Based Busy Bee Promotions Averages 400 Events Monthly And Offers a Full Range of Promotions, Marketing & Productions Services For Fortune 500 Companies And Start-up Businesses Alike

FieldStar, the professional membership body for field marketing, mystery shopping & promotional staff in the UK & Ireland, have announced they are to offer 3hrs of free training to all field staff within the field marketing and experiential sector.

Paul Edgewater, promotions and marketing expert, has recently been named as one of America’s PremierExperts® in recognition of his leading role in the business and marketing community.

Winners 30 Under 30 Exceptional Talent Search, which seeks the top 30 marketing stars of tomorrow who are aged under 30 - and which is run by Promotional Marketing magazine in association with the Institute of Promotional Marketing [IPM] - announced.

Paul Edgewater, promotions and marketing expert, recently hit Amazon.com’s Best-Seller List with the new book, “Counter Attack,” climbing to #2 in the Direct Marketing category.

Paul Edgewater, promotions & marketing expert, has recently signed a publishing deal with marketing & business book publisher, CelebrityPress, along with nationally recognized speaker, author & consultant Brian Tracy to release “Counter-Attack.”

Cinetransformer, The World’s First 3D Mobile Cinema, Transforms Into An Amazing Underwater Experience For The Promotion Of The Sanctum Movie

Cadbury have launched their new Wishes chocolate star with a ‘Willy Wonka meets Santa’s grotto’ style experiential campaign designed, produced and delivered by INITIALS Experience

From shooting to sipping: The Tasting Sessions promise much more than margaritas at their next event, Tequila: The Reconciliation. Transforming an urban East London block into a maximum security prison, guests will make peace with their nemesis...

Bulldog Mobile Billboards executes out of home and experiential marketing campaign for Conde Nast's Brides.com brand with mobile advertising vehicle - The Love Truck.

Thematic Offerings Include Art, Culinary, Spanish and Cultural Immersion Travel Packages in Mexico's Yucatan Peninsula

Ballparks are not just for watching baseball games in anymore. America's other favorite pastime, movie watching, is merging with sports stadiums, to host outdoor movies events.

Award Winning, New Leaf Events and Marketing, announces its expansion in services and locations... New niche services include eco-resort promotions, conference/event greening guidelines, and clinical trial recruitment events.

Chris Schuler, president of GoMobile was recently featured in Media Inc. as a guest columnist, sharing the "Secret To Immortality."

January marks National Mentoring Month (NMM) and the month-long campaign is further proof of the importance that mentors have on the students' educational experiences at Harrisburg University of Science and Technology in Pennsylvania.

Volunteering in Africa with United Playground left Shelley Price "amazed" after she headed to the Missahoe Charity Home in the Volta Region of Ghana.

The IVCA Europe's Leading Professional Body for Communications recognises innovation and creativity at annual awards.

Challenging ingrained notions of teaching and learning is neither simple nor easy. In Rekindling the Love of Learning, author Arlene Rotter does just that.

2xmedia – An experiential marketing firm specializing in creating memorable emotions through the brands they represent. With the launch of their new website (www.2xmedia.com) it is apparent that 2xmedia creates emotions with their own brand.

Henry V has been honored with the Gold Corporate Event Award for Best Road Show/Multi-Venue Event for their work on the KEEN Hybrid.STAND Campaign

Digital agency group Thinkscape's regional setup in Dubai, UAE, has clinced the job to design interactive brand experience for Al Wa'ab City, a US$3.3bn mixed property development in the neighbouring Persian Gulf nation of Qatar