healthcare marketing News

Experts team up to teach organizations to capitalize on the social media wave, building strong patient relationships and attracting new patients.

Don’t let negativity go viral at your medical practice…

Jennings president, Dan Dunlop, has been selected to present at the 2010 Annual Conference of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR).

Dan Dunlop will serve on a marketing panel this week for the Eastern North Carolina Healthcare Executives Group, a Local Program Council of the Triangle Healthcare Executives Forum.

Patients now expect to connect with their healthcare providers online. One company is helping cut the time and energy it takes.

After an extensive agency review, Southwestern Vermont Health Care has selected Jennings, the Chapel Hill-based public relations and branding firm, as its marketing agency.

Jennings president and CEO, Dan Dunlop, will serve on a marketing panel this week at the 13th Annual Health Administration Alumni & Leadership Conference in Charleston, SC.

Dan Dunlop presents at the 2010 Annual Conference of the Society for Healthcare Strategy & Market Development (SHSMD) of the American Hospital Association.

Debunking the top three myths still shrouding a burgeoning industry…

Site Provides In-depth Patient Information and Direct Communications for Referring Physicians with Northern Nevada’s Largest Urologic Practice

Patient privacy violations spark discussion on social media in the healthcare industry.

Excellent healthcare can be a lifesaver but it doesn't matter if people are not aware of where to get it. That's why it has become so important for healthcare providers to strategically market their services.

Does your medical practice’s online image appeal to women? New research shows it must.

Keep your brand relevant by avoiding these common mistakes.

Rekindling your curiosity can lead to improved patient experience and increased referrals

Marketing expert Jamie Verkamp weighs in…

The healthcare industry begins to recognize the value of portable marketing

Dan Dunlop, Jennings president and CEO, has been selected to judge the National Health Information Awards.

Is your practice’s website a turnoff for patients?

Leading Miami marketing communications firm, The Weinbach Group, adds Adrienne Cohen to its team in the role of communications specialist. Ms. Cohen will implement public relations programs and create marketing communications materials.

Trajectory LLC, a branding/marketing firm imagining and creating new value primarily for health continuum customers and companies, has recently received top national awards for its creative work on behalf of Orlando Health and Alpha Chi Omega.

Parkland Hospital Corporate Communications Director April Foran presents Building Brand Awareness Through Community Involvement at DFW AMA Healthcare SIG meeting at 5:30 pm, May 25th at Maggiano’s restaurant at The Shops at Willow Bend, Plano, TX.

Publishing your quality and safety data shows confidence and builds patient trust

Webinar series teaches healthcare providers how to connect and serve patients through social media

Interviewed by senior editor, Sara Michael, Ward shares guerrilla marketing strategies physicians can use to build a profitable medical practice.

Daniel Weinbach, executive vice president and chief operating officer of The Weinbach Group, recognized as one of “South Florida’s Top 50 Entrepreneurs” by Business Leaders Media for business savvy and industry expertise.

SHM Publishing won a gold and three Certificates of Merit in the 27th Annual Healthcare Marketing competition.

Local media can produce remarkable articles and videos that enhance your community reputation and web presence.

Dan Dunlop, president and CEO of Jennings, the Chapel Hill advertising and marketing firm, will deliver “Contemporary Issues In Health Care Marketing” webinar series.

Giving to charity not only supports those in need, it boosts your image as a company.

The Texas Medical Board (TMB) Rules permit doctors to communicate their expertise to the public through the Internet so long as such expertise is not deceptive. The TMB Rules require that claims of expertise posted online be substantiated.

Over the past year, Social Media has become a booming trend and shows no signs of going away anytime soon. As it has exploded so quickly, many are lost on the concept, while others are taking advantage of it.

“Our selection process involved a number of strong agency contenders”, said InVision owner Andy Klein. “We knew we needed a group with a diverse skill set, strong market knowledge and experience. We found all three in Breeze.”

Evaluating Metrics to Maximize Social Media and Web 2.0 Opportunities in Today's Healthcare Environment

Increasingly, patients desire a better experience from their healthcare provider. Medical mystery shopping services provide valuable feedback to assist medical organizations in providing those experiences.

Patient perceptions uncovered through medical mystery shopping prove to be valuable in increasing patient referral volumes.

Pennsylvania-based internet marketing company FulcrumTech, in partnership with Allen Communication Learning Services, was awarded the Practice Award for Excellence in Learning Management Systems by Chief Learning Officer Magazine.

As an autumn advisory, Aurora IT advises doctors and healthcare providers to see if their websites and marketing messages need a recharge or replacement. A marketing update is crucial for those with existing websites, or those about to create one.

When shopping for a website design company, selection of a firm can be difficult and confusing. Aurora Information Technology offers advice on navigating through the challenging decision-making process of choosing the right design company.

Traci Bild, author and sales and customer service expert, recently hit Amazon.com’s Best-Seller List with her new book, “Big Idea’s For Your Business.”

Traci Bild, author and health care sales and customer service expert,, was recently featured on the television show, “America’s PremierExperts™”, airing on affiliates of CBS, FOX, NBC and ABC.

Sibley Memorial Hospital received the bronze award in the Total Advertising Campaigns category in this year's competition

Traci Bild, health care sales expert, announces that Bild Consulting, consulting firm to the seniors housing and health care industry, is expanding its services into both the Home Health and Skilled Nursing Sectors

Tina Rudisill, President of Marketing Works in York, has published the article "Smart Marketing in a Sick Economy" in the April/May 2009 issue of Radiology Business Journal (RBJ), a leading magazine for radiology practice managers.

Daniel J. Gilbert, Founder and CEO of medical marketing firm Aurora IT, shares tips for creating an effective medical website with neurosurgeons and orthospine surgeons in business and lifestyle magazine Spine Biz and Beyond).

Traci Bild, health care sales and customer service expert and President of Bild Consulting, specializing in Senior Housing and Health Care, recently moved her company to Palm Harbor.

Traci Bild, health care sales and customer service expert, begins offering executive coaching to assist various types of executives deal with market stress, provide action plans and help increase revenue.

The most valuable asset in your business today is not capital but your employees and customers. Tough times mean focusing on what matters most which is staying close to your customers and retaining them profitably.

Jennings, the Chapel Hill-based public relations, branding and advertising agency, today announced that it has been honored with two Lamplighter Awards, including a gold for best overall advertising campaign.

Trajectory branding & marketing has formed a strategic partnership with technology provider Appature Inc. The partners provide Trajectory clients the benefits of deeper customer insight, stronger relationships, smarter measurement and increased ROI.