itsma Latest News

Measuring and Communicating Marketing Performance has been added as a new category in 2013. Submissions may be entered until June 14, 2013.

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership and Rohit Lodhi joined as the Director of Strategic Services for ITSMA India. These additions will enable ITSMA to better serve members and clients.

Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 30-31.

ITSMA’s corporate brand video has been recognized with numerous awards. The video highlights the company’s focus on quality, value, integrity, and impact.

Transforming the Marketing Organization has been added as a new category in 2012 to recognize companies going through major change and transformation in marketing. Submissions may be entered until June 8, 2012.

An unprecedented behavioral divide is splitting B2B buyers into two groups: traditional and social buyers. This white paper helps B2B marketers address the complexities of trying to reach both traditional buyers and social buyers.

ITSMA’s Professional Services and Solutions 2011 Brand Tracking Study reveals that IBM and HP are the most recognized brands, with Deloitte, KPMG, and Capgemini gaining ground. Accenture, PwC, CSC, Infosys, and Cognizant round out the top 10.

The ITSMA study found that while lead management is a top priority for B2B marketers and companies are increasing their focus on it, very few are doing it well.

Hear marketing executives and industry thought leaders from Cisco, Cognizant, HubSpot, IBM, PAC, SAVO, Xerox and many more. Conference will be held in Cambridge, MA on November 2-3—register by October 1 for the Early Bird Rate.

New categories include Marketing with Social Media, Senior Client Engagement Programs, and Developing and Launching New Offerings

ITSMA’s eighth annual How Customers Choose Survey finds that social media usage surged 50% among U.S. IT buyers. However, U.S. usage lags that of the United Kingdom, Germany, France, and Brazil.