jack m shapiro News

A noted international expert discusses the usage of market research in branding medical products, services and institutional or corporate images

A world-recognized leader in market research announces new in-house training program

Jack M. Shapiro, host of the famous nationally-syndicated radio show, "Medi-Politics," announces the construction of the "Medi-Politics Radio Archive," the audios of which will be found on his website: www.jackshapiro.com.

Jack M. Shapiro provides a succinct series of pre-launch market research steps for healthcare products and services.

Jack M. Shapiro, internationally-known healthcare marketing consultant, speaks about evolving trends in American healthcare

Jack M. Shapiro provides a succinct list of criteria medical market researchers use for post-launch tracking.

Jack M. Shapiro explains the roles of quantitative market segmentation and product positioning studies in medical market research

Jack M. Shapiro explains the roles of focus groups and indepth interviews in medical qualitative market research

Jack M. Shapiro explains the role of in-depth interviews in medical market research.

Jack M. Shapiro unwraps some of the mysteries surrounding medical focus groups.

Jack M. Shapiro has listed almost two-dozen core services which healthcare clients should expect from market research suppliers and consultants in today's complicated marketing environment.