marion scher News

This course is for anyone who has ever wanted to earn their living through writing or wants to simply improve their skills. This course will give you the tools to write newspaper and magazine articles, press releases and edit copy.

I spend a lot of time rewriting other people’s work or worse trying to decipher press releases and editing reams of paper which make up reports. And then I meet up with other freelancers who complain of how quiet it is right now and I wonder?

As early as 1945 people started to realise that in order to write effectively and get their message across they needed to write in language that everyone could understand.

They say you get one chance to make a good first impression and if you’re touting for business in this difficult financial climate you’d better make sure you get it right – first time.

You get all dressed up for a great night out with your workmates and arrive at the event to welcome cocktails – the evening’s looking good, even though it’s a company anniversary bash or something similar.

Accompanied by guys from The Red Cross, Rescue South Africa and the head of CSI from Investec we started off at Wadeville Camp near Germiston where around 300 tents have been pitched.

For all South Africans the 1980’s and early 90’s were times of uncertainty – no-one could have envisaged just where this country was going.

They have an entire department dedicated to it. They have thousands of employees paid to do it. Their public are waiting to hear it. The media are dying to be part of it. They don’t do it – COMMUNICATE!

Yesterday I had the amazing experience of interviewing 28 year old Durbanite Julia Holley, a brand manager at Unilever SA. From the minute she came on the phone I could feel the energy and enthusiasm she has, not just for her work, but her life.

This course will give you the tools to write newspaper and magazine articles, press releases and edit copy.

Reaching local and national press through print and electronic media, including internet, is crucial to the success of a campaign. But few companies know how to do this correctly.

I’m currently at my Cape Town flat and this morning had what us Jo’burgers are getting used – a power outage. But this was different to Jo’burg ‘cos it went off at 8am and came back on at 10am.

For some people their idea of the perfect job could be working as a sampler in a chocolate factory; me – I love editing,cutting out words and making long winded writing shorter and readable

The course is aimed at anyone who has ever wanted to earn their living through writing or wants to simply improve their skills. This course will give you the tools to write newspaper and magazine articles, press releases and edit copy.

When people hear I’m a writer they often comment “I’ve always wanted to write…”

How many people have sat at conferences, seminars or just office presentations and cursed whoever invented the PowerPoint programme – possibly Bill Gates!

For those of you who have tried, generally in vain, to get your company’s name in the newspapers or on TV or radio, there’s some good news for you.

This is a practical, one day workshop taking place on Wednesday 2nd April that will involve turning press releases/statements/brochures and lengthy information into news articles.