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marketing analytics Press Releases

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By Igniter
Emerging from stealth-mode today; Igniter launches its cloud based, no-cost, guerrilla marketing platform. “This is the end of enterprise cloud pillaging. We’ve created a giant killer,” states Igniter’s Founder and Co-CEO Nicholas Ethan.

By Quant5 & TI-data, Inc.
Growing a business is challenging. Sustaining high growth is doubly challenging.

By Flytxt
Flytxt, the provider of Big Data Analytics powered marketing solutions for Communication Service Providers (CSPs) with a focus on generating incremental economic value, today announced that its platform NEON has been positioned in the...

By Live Oak Solutions, LLC
– WASHINGTON, D.C. – Bo Chipman, the founder and CEO, announced today the official launch of Live Oak Solutions, LLC.  The company is devoted to helping small and mid-sized companies use data and analytics to improve business outcomes.

By Century Interactive
Dealers can track all phone calls and connect to customers via click to call directly within ELEAD CRM

By MaassMedia, LLC.
MaassMedia used Google Analytics Premium's Data-Driven Attribution Model to optimize client's marketing invesments

By MaassMedia, LLC
MaassMedia, a Philadelphia-based boutique digital analytics consulting firm, today announced that Chris Meares has joined the team as its Director of Analytics and Ruth Zinder as Director of Marketing Optimization.

By Marketing Management Analytics
Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

By Marketing Management Analytics
MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

By Marketing Management Analytics
MMA continues to build its executive analytic expertise to help drive clients’ business growth

By Marketing Management Analytics
Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

By Adrian Montgomery
Join The Attivo Group, Inc. for this free webcast on January, 11, 2012 at 10 AM Pacific. Attendees will hear how organizations can use automated software tools to measure traffic on their website generated from marketing campaigns.

All Press Releases

By Igniter
Emerging from stealth-mode today; Igniter launches its cloud based, no-cost, guerrilla marketing platform. “This is the end of enterprise cloud pillaging. We’ve created a giant killer,” states Igniter’s Founder and Co-CEO Nicholas Ethan.

By MetrixLab
Known for pioneering digital research methodology which connects social activity to business performance, Oxyme strengthens MetrixLab capabilities in multi-channel data analytics.

By Quant5 & TI-data, Inc.
Growing a business is challenging. Sustaining high growth is doubly challenging.

By Flytxt
Flytxt, the provider of Big Data Analytics powered marketing solutions for Communication Service Providers (CSPs) with a focus on generating incremental economic value, today announced that its platform NEON has been positioned in the...

By Live Oak Solutions, LLC
– WASHINGTON, D.C. – Bo Chipman, the founder and CEO, announced today the official launch of Live Oak Solutions, LLC.  The company is devoted to helping small and mid-sized companies use data and analytics to improve business outcomes.

By Century Interactive
Dealers can track all phone calls and connect to customers via click to call directly within ELEAD CRM

By MaassMedia, LLC.
MaassMedia used Google Analytics Premium's Data-Driven Attribution Model to optimize client's marketing invesments

By MaassMedia, LLC
MaassMedia has been approved by Google to join a select group of Google Analytics Authorized Premium Resellers offering businesses the more powerful, paid version of Google Analytics.

By MaassMedia, LLC
MaassMedia, a Philadelphia-based boutique digital analytics consulting firm, today announced that Chris Meares has joined the team as its Director of Analytics and Ruth Zinder as Director of Marketing Optimization.

By Marketing Management Analytics
Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

By Marketing Management Analytics
MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

By Blue Pelican
Senior Web Analytics Marketers in agencies are receiving salaries around 18% higher than similar roles in client side Retail businesses, so says research from Marketing Analytics recruitment expert Blue Pelican.

By Marketing Management Analytics
MMA continues to build its executive analytic expertise to help drive clients’ business growth

By IQR Data Analytics
Payments processor The Members Group (TMG) has made an equity investment in data analytics firm IQR Consulting to provide its financial institution clients with valuable consumer behavior data.

By ITSMA and VisionEdge Marketing
Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers.

By Marketing Management Analytics
Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

By Robert Markowitz
Astir Analytics a leader in marketing and sales analytics has launched a new corporate website that provides new content, improved navigation, access to social media and linkages to the Astir Family of Companies

By Adrian Montgomery
Join The Attivo Group, Inc. for this free webcast on January, 11, 2012 at 10 AM Pacific. Attendees will hear how organizations can use automated software tools to measure traffic on their website generated from marketing campaigns.

By IQPC
IQPC’s Marketing 360 Exchange West Coast is an exclusive event for senior level marketing executives to unlock the profitability and effectiveness of customer centric marketing

By The Marketing Fish
Ever wonder how many calls came in off your marketing campaign? Ever wonder what those calls looked like? Wouldn't it be nice to know ow many were good, bad, or needed work? Now you can with a new platform called CallGrader.

By Alight Analytics
New name more accurately reflects company’s leadership position and expertise in marketing analytics

By DataMentors
DataMentors LLC, a full-service Data Quality Solutions Company, announced its partnership with CoreTrac, Inc, a leader in Client Relationship Management (CRM) and Sales Force Automation (SFA) solutions for community financial institutions.

By DataMentors
DataMentors, a leading data quality and marketing analytics provider, is now offering Empirics financial behavior metrics. Empirics enables companies to improve customer acquisition and business intelligence.

By Anarita Droukas
Jungle Torch is a purpose built inbound marketing platform that helps users monitor and manage a number of key inbound marketing metrics

By DataMentors
DataMentors, a full-service Data Quality and Marketing Analyticss Company, receives SAS 70 and SSAE 16 Security Certifications.

By Anarita Droukas
JungleTorch delivers a comprehensive social media reporting tool that tracks all social media reporting finally gives marketing and sales professionals a powerful social media reporting tool

By Sarin Kouyoumdjian-Gurunlian, Press Manager
John Kennedy, the Chairman of the marcus evans Chief Marketing Officer Summit 2010, on the Web and the best uses of social media in marketing.

By Sarin Kouyoumdjian-Gurunlian, Press Manager
Tom Cole from RAZOR, a solution provider at the marcus evans Chief Marketing Officer Summit 2010, shares his thoughts on the challenges facing senior marketing executives in North America today.

By Marx Communications
Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development

By Marx Communications
Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!

By Wendy Marx
MMA’s insights, best practices and proven methodologies help major brands improve digital ROI

By SN-Reach
New Marketing Platform Delivers 10-Fold Increase in Digital Pass-Along of Best Offers and Four+ Generation Social Network Sharing Measurement

By Marx Communications
Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010

By Hypatia Research, LLC
Vendors evaluated include: Axciom, D&B, Experian, IMS Health, IRI, and Nielson/Claritas. For information on purchasing or licensing the report, contact mailto:ZGR@HypatiaResearch.com.

By Optaumum
Two leading marketing analysts have launched Optaumum LLP – a new marketing and data analytics consultancy with a focus on the interaction of digital advertising with traditional forms of marketing communication.

By NPC Creative Services
Part of Moulton Logistics’ fully integrated, web-based campaign management and decision support platform, the innovative CampaignManager gives advanced marketers unprecedented real-time control over their direct response campaigns.

By Channel Intelligence, Inc.
A new blog fro Channel Intelligence about eCommerce issues focuses on shopping engine management and optimization, marketing analytics, datafeeds, and advice to help companies succeed in the ever-changing online retail landscape.

By Postcard Marketing Group
So many small businesses waste a lot of money everyday on their direct marketing efforts by not understanding the most effective methods and tools to use. Our podcast helps listeners learn what they need to in order to compete against competitors



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