marketing analytics Latest News

Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

MMA continues to build its executive analytic expertise to help drive clients’ business growth

Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

Join The Attivo Group, Inc. for this free webcast on January, 11, 2012 at 10 AM Pacific. Attendees will hear how organizations can use automated software tools to measure traffic on their website generated from marketing campaigns.

New name more accurately reflects company’s leadership position and expertise in marketing analytics

Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

Senior Web Analytics Marketers in agencies are receiving salaries around 18% higher than similar roles in client side Retail businesses, so says research from Marketing Analytics recruitment expert Blue Pelican.

MMA continues to build its executive analytic expertise to help drive clients’ business growth

Payments processor The Members Group (TMG) has made an equity investment in data analytics firm IQR Consulting to provide its financial institution clients with valuable consumer behavior data.

Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers.

Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

Astir Analytics a leader in marketing and sales analytics has launched a new corporate website that provides new content, improved navigation, access to social media and linkages to the Astir Family of Companies

Join The Attivo Group, Inc. for this free webcast on January, 11, 2012 at 10 AM Pacific. Attendees will hear how organizations can use automated software tools to measure traffic on their website generated from marketing campaigns.

IQPC’s Marketing 360 Exchange West Coast is an exclusive event for senior level marketing executives to unlock the profitability and effectiveness of customer centric marketing

Ever wonder how many calls came in off your marketing campaign? Ever wonder what those calls looked like? Wouldn't it be nice to know ow many were good, bad, or needed work? Now you can with a new platform called CallGrader.

New name more accurately reflects company’s leadership position and expertise in marketing analytics

DataMentors LLC, a full-service Data Quality Solutions Company, announced its partnership with CoreTrac, Inc, a leader in Client Relationship Management (CRM) and Sales Force Automation (SFA) solutions for community financial institutions.

DataMentors, a leading data quality and marketing analytics provider, is now offering Empirics financial behavior metrics. Empirics enables companies to improve customer acquisition and business intelligence.

Jungle Torch is a purpose built inbound marketing platform that helps users monitor and manage a number of key inbound marketing metrics

DataMentors, a full-service Data Quality and Marketing Analyticss Company, receives SAS 70 and SSAE 16 Security Certifications.

JungleTorch delivers a comprehensive social media reporting tool that tracks all social media reporting finally gives marketing and sales professionals a powerful social media reporting tool

John Kennedy, the Chairman of the marcus evans Chief Marketing Officer Summit 2010, on the Web and the best uses of social media in marketing.

Tom Cole from RAZOR, a solution provider at the marcus evans Chief Marketing Officer Summit 2010, shares his thoughts on the challenges facing senior marketing executives in North America today.

Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development

Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!

MMA’s insights, best practices and proven methodologies help major brands improve digital ROI

New Marketing Platform Delivers 10-Fold Increase in Digital Pass-Along of Best Offers and Four+ Generation Social Network Sharing Measurement

Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010

Vendors evaluated include: Axciom, D&B, Experian, IMS Health, IRI, and Nielson/Claritas. For information on purchasing or licensing the report, contact mailto:ZGR@HypatiaResearch.com.

Two leading marketing analysts have launched Optaumum LLP – a new marketing and data analytics consultancy with a focus on the interaction of digital advertising with traditional forms of marketing communication.

Part of Moulton Logistics’ fully integrated, web-based campaign management and decision support platform, the innovative CampaignManager gives advanced marketers unprecedented real-time control over their direct response campaigns.

A new blog fro Channel Intelligence about eCommerce issues focuses on shopping engine management and optimization, marketing analytics, datafeeds, and advice to help companies succeed in the ever-changing online retail landscape.

So many small businesses waste a lot of money everyday on their direct marketing efforts by not understanding the most effective methods and tools to use. Our podcast helps listeners learn what they need to in order to compete against competitors