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A new ITSMA study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.
By Peter Buscemi, CMO, VP Marketing On Demand Founder
Marketing resources that explain how to conduct a marketing assessment, build a marketing plan, create a marketing budget and organize marketing to drive revenue, in a format that marketer's can use immediately.
By JTG Consulting Ltd
JTG Consulting attended last week’s direct sales and marketing conference aimed at highlighting the potential growth opportunities of the industry.
By Red Rocket Media Group
Red Rocket Media Group has released a report prioritizing and outlining the highest return marketing investments for businesses during a tough economy. The report offers specific actions that can be taken today to implement the strategies.
By Craig Garber
Running sales - Instead of pushing the panic button and running sales, Garber suggests adding more value to whatever it is you’re selling. Remember, regardless of the economy.
By Ed Williams-Director of Marketing Valerie Thompson
Wink Eller Motorsports - Valerie Thompson and Team Marines Racing Team Report