marketing management analytics Latest News

Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

MMA continues to build its executive analytic expertise to help drive clients’ business growth

Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

Company’s increased presence in Chicago, New York expected to drive significant growth through 2013

MMA hires top analytic and consulting executives as company expands presence in Chicago to support growing client base

MMA continues to build its executive analytic expertise to help drive clients’ business growth

Solution helps manufacturers, retailers and restaurants understand and proactively manage their pricing strategy in the marketplace

Leading marketing consulting firm Marketing Management Analytics (MMA) recorded record pro forma revenue growth of 123% for Q1, after a 23% gain for 2011. MMA continues to add new clients (20+ in 2011) and increase its footprint in existing ones.

Jude Ryan, a former Director of Analytical Insights for MarketShare, has joined Marketing Management Analytics (MMA) as Vice President of Analytic Innovation. He previously worked in analytics roles at UBS and Digitas.

Solution innovation, a significant infusion of business and analytic talent, a commitment to delivery excellence and client value creation fuel revenue gain at MMA

New pricing solution focuses on value creation and competitive advantage for manufacturers, retailers and restaurants, delivering predictive pricing strategies that optimize revenue and profits

Marketing Management Analytics (MMA) has hired marketing executive Mark Anton as SVP, Strategic Accounts. Anton was VP of Consumer and Market Intelligence for L'Oreal's Consumer Products divisions.

MMA has been named a leader in marketing mix modeling in a new report from Forrester Research, the first on the subject. MMA was also cited by Forrester as the pioneer of using MMM to drive ROI and marketing accountability in the early 1990s.

MMA's new global executive team will ensure its clients the most relevant, recent and forward-looking perspectives into how consumers behave and what the direct impact will be upon their business.

MMA has opened a Global Center of Excellence in Bangalore, India to support client projects around the world, developing expertise and capabilities in advanced predictive and optimization techniques that draw on behavioral and attitudinal data.

Marketing Management Analytics and Synovate Marketing Analytics have merged into a single entity branded MMA, combining leading mix analytics with advanced analytic techniques, econometric data and consumer attitudinal and behavioral insights.

Marketing Management Analytics hires new account management, analytics executives