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Richard Seppala, known as the ROI Guy, is one of the Executive Producers of a new documentary recently filmed in Acapulco, Mexico.

Implementing marketing dashboards and marketing operation functions give best-in-class marketers an advantage over middle-of-the-pack marketers.

A Marketer’s Guide to Social Media Marketing. Use Stop, Drop and Roll as a simple mantra to create a successful Social Media Marketing strategy for your business.

Richard Seppala, known as the ROI Guy, was recently seen on Fox News, CNN, CNBC and MSNBC as the focus of the TV show, The New American Dream. The show was also seen on NBC, CBS, ABC and FOX network affiliates around the country.

The Sales Lead Mgmt Assn Radio line-up for February: Shawn Naggiar- Act-On Software - Feb 2nd, Kevin Miller - SalesFUSION - Feb 9th, Jeff Pedowitz and Debbie Qaqish - Pedowitz Group on Feb 15th and Paul Mosenson of NuSpark Marketing on Feb 23rd.

James W. Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011.

Richard Seppala, known as the ROI Guy, will receive a Golden Quill Award from The National Academy of Best-Selling Authors™ at the Second Annual Best Seller’s Summit and Awards Gala.

New partnership to provide significant, customized insight into site-user behavior patterns that drive business results

Will Crist, host of The Sales Lead Management Association weekly radio program, will interview Paula Chiocchi, CEO of Outward Media and Jeff Ogden, President of Find New Customers on June 9th at 5 PM PST. To listen go to www.theslma.com.

James W. Obermayer of the Sales Lead Management Assn. announced that SLMA is sponsoring a Poetry Challenge. Poetry submissions may address the subjects of: sales lead mgmt, CRM, marketing automation or marketing ROI,

Kristin Hambelton will be asked about the lack of women in management at CRM and marketing automation firms, Neolane’s new North American sales manager Brian Serino, “Crack the Code,” and the meaning behind conversation marketing technology

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, writes about the importance of calculating your marketing ROI.

Richard Seppala, founder of The ROI Matrix, a marketing ROI company, discusses the importance of knowing your marketing ROI and explains how his cutting edge system can save you time and frustration.

Amiro Consulting, a leading Cloud Marketing Solutions provider, launches new website. Amiro Consulting delivers scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.

Richard Seppala, known as the ROI Guy, was recently honored by The National Academy of Best-Selling Authors as a 2010 PowerTalk Thought Leader of the Year.

James W. Obermayer, executive director of the Sales Lead Management Association (SLMA), said today that voting to determine the 50 most influential people in Sales Lead Management for 2010 will close on November 30th.

Richard Seppala, known as the “ROI Guy”, recently discussed how bad service will almost always drive away potential revenue.

Richard Seppala, known as the ROI Guy, recently discussed how improving your marketing and advertising ROI can mean a lot more money coming into your business.

Richard Seppala, known as the ROI Guy, recently explained how marketing and advertising is critical to bringing in new customers.

Richard Seppala, known as the “ROI Guy”, recently discussed how his Video Mystery Shopper service is helping businesses step back and take an objective look at how their business is being perceived by their customers.

Richard Seppala, known as the “ROI Guy™”, recently published an article discussing how marketing tracking systems can tell businesses the who, what, why, where and when of their business.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in USA Today as one of America’s PremierExperts®, in recognition of being a leading expert in marketing and advertising ROI.

Richard Seppala, known as the “ROI Guy™”, recently published an article about his powerful and effective new tool for doctors and dentists to measure their practice efficiency and in-house ROI.

Marketing Management Analytics hires new account management, analytics executives

Richard Seppala, known as the “ROI Guy™”, recently posted a blog on his website about his powerful and effective new tool for measuring workplace efficiency, Video Mystery Motivator

Richard Seppala, known as the “ROI Guy™”, recently published an article on his website about how using animals in marketing campaigns can have a powerful effect - increasing advertising ROI.

The Sales Lead Management Association connects Space Shuttle Columbia defects and Toyota recall issues to high rate of sales lead follow-up failure.

Richard Seppala, known as the “ROI Guy™”, recently launched the new ROI GUY Magazine, featuring marketing and advertising ROI news and strategies.

Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development

According to a recently released survey ”Marketing Trends Report 2010″ marketing ROI is the hottest trend for 2010. This article looks closely at marketing ROI and strategies to implement to measure your return on marketing activities.

Three Rodale EnVision files combine transactional, behavioral and demographic data tools with Rodale lists to help marketers drive sales growth

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in The Wall Street Journal as one of America’s PremierExperts®, in recognition of being a leading expert in marketing return on investment.

Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently inducted into the National Academy of Best-Selling Authors™ for the performance of his books, “Big Idea’s For Your Business” and “Shift Happens.”

Former CFO of Weave Corp. has over 30 years’ experience in finance

Joe Page, winner of multiple Caples, DMA Echo and MarCom awards, has been named Vice President and Creative Director of direct marketing agency Media Horizons of Norwalk, Conn.

MMA’s insights, best practices and proven methodologies help major brands improve digital ROI

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, featured in Newsweek as one of America’s PremierExperts™, in recognition of being a leading expert in marketing return on investment.

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, has recently been named to America’s PremierExperts™ and will participate in The Ultimate Celebrity Branding Experience™.

Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, recently hit Amazon.com’s Best-Seller List with his new book, “Big Idea’s For Your Business.”

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently featured on the television show, “America’s PremierExperts™”, airing on affiliates of CBS, FOX, NBC and ABC.

Richard Seppala, known as the “ROI Guy™”, is currently offering a free email series of sales tips on his website to help increase and improve marketing ROI

Richard Seppala, known as the “ROI Guy™”, is expanding his ROI Marketing business, Total Census Solutions to international markets, starting with Australia.

Despite the recession, direct marketers Media Horizons are experiencing double-digit growth and adding staff, because of their effective blending of online and traditional media, client-side bench strength and proven ROI for loyal major brands.

You can improve your Marketing ROI by preventing customer defection and targeting customers who are more likely to be loyalty. This requires analytical customer segmentation and target marketing strategies.

Predictive Marketing Mix Models (MMM) evaluate the effectiveness of marketing mix (product, price, promotion, and place) and other marketing activities and identify the optimal budget allocation strategy for your company.

A countless number of companies, services and products will fail this year, not because of poor quality but because they are poorly promoted. Our advertisement testing research evaluates each of your concepts and then reveals the optimal design.

Richard Seppala, known as the “ROI Guy™”, is spotlighting his new ROI marketing word of mouth system called “I Refer.”

Richard Seppala, marketing tracking expert known as the “ROI Guy™”, was recently featured on “The Next Big Thing™” Radio Show, showcasing experts across a wide array of industries.