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By XYIENCE
Matt "The Terror" Serra will sign autographs and visit with MMA fans prior to UFC on FOX Sports 1: Shogun vs. Sonnen at the TD Garden in Boston

By XYIENCE
Serra will sign autographs for fans at Chestnut Mart in Poughkeepsie on February 15, GNC Times Square on February 16 and XYIENCE’s booth during the MMA World Expo on February 16-17

By Stephanie Forte
XYIENCE Xenergy has secured center positioning on the octagon mat for UFC® on FOX Diaz vs. Miller, set for Saturday, May 5, 2012.

By Stephanie Forte
XYIENCE Team Athlete Matt “The Terror” Serra Makes Appearances in New York City at GNC, Duane Reade, and MMA World Expo, December 17 – 18, 2011

By Sara Talesfore
XYIENCE and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra in Philadelphia on Saturday, Aug. 6, 2011.

By Sara Talesfore
The XYIENCE event at GNC is a part of an action-packed UFC weekend in Vancouver that includes: UFC 131® Dos Santos vs. Carwin at Rogers Arena on Saturday, June 11.

By Forte Creative Media
XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces its 2011 team of heavy-hitter mixed martial arts (MMA) athletes includes Wanderlei Silva, Matt Serra, Dan Hardy and Jon Jones.

By Forte Creative Media
XYIENCE announces that it is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for XYIENCE since May 2009.

By Forte Creative Media
Janczak to handle design and in-house brand photography

By Forte Creative Media
Just in time for the holiday season, XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship, launches a collection of t-shirts inspired by its team of mixed martial arts superstars.

By Forte Creative Media
Contest runs September 15 - October 15 and winner takes home special autographed prize

By Forte Creative Media
XYIENCE, maker of Xenergy, the official energy drink of the UFC, brings mixed martial arts superstars Wanderlei Silva and Matt Serra to NACS 2010. The celebrity athletes will sign autographs on October 6 and 7 at XYIENCE's booth #3162.

By Forte Creative Media
The authors of the bestselling book Drink This, Not That have named Xenergy, XYIENCE's sugar and calorie-free energy drink, a “Drink This” beverage.

By Forte Creative Media
XYIENCE and Circle K are offering up the chance to own a new Harley-Davidson --September 1 through October 31 at select Circle K convenience stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts.

By Forte Creative Media
XYIENCE is getting ready to unveil a new flavor for its Xenergy Xtreme energy drink. The maker of the official energy drink of the Ultimate Fighting Championship (UFC), will announce the new flavor on its website on Monday, May 24, 2010.

By Forte Creative Media
XYIENCE's team of UFC fighters that includes Wanderlei Silva, Matt Serra and Dan Hardy will sign autographs at the XYIENCE booth (#1129) during the upcoming UFC Fan Expo, May 28 - 29 at the Mandalay Bay Convention Center in Las Vegas.

By Stephanie Forte, Forte Creative Media
XYIENCE, the official energy drink of the UFC, announces that Matt "The Terror" Serra, the former UFC Welterweight champion, has joined the company’s team of brand ambassadors by signing an exclusive promotional contract.



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