media buying News

Record election advertising expenditures, the Summer Olympics, and increased auto and retail sales will create a sellers’ market in 2012 for local TV.

In lieu of material gifts, 3 Interactive will be making donations on behalf of their clients and partners

HeritageWakeForest.com named Best Internet Website for a Community

Advertising agency providing full services for Manchester, N.H., business

Image Marketing Consultants adds Amanda Bellantoni to team

Award winning RW Advertising, Inc. announced today the national launch of the next revolution in fitness…the TorsoBall. RW studied the product, created a compelling infomercial and is managing all of the media buys.

New Wave Media to develop and execute marketing campaigns for PLE product line

AudienceScience Connect, simplifies the online media buying and selling process with new end-to-end platform

When it came time for Houston's Chesmar Homes to create a solid radio advertising campaign, they enlisted the help of Radio Lounge to make sure the right message would be created.

The Latin Box, Atlanta’s Premier Multicultural Advertising Agency, is proud to announce that they have launched a full service media buying program for marketers wishing to reach the Hispanic market in the United States.

LogicLab launches its core product targetLab, which is an innovative tool that brings CRM solutions to mass media. It enables media buyers, planners and advertisers to have a 360 degree view of media and marketing.

Largest release introduces new enhancements that help agencies and in-house marketing departments increase speed to market through operational efficiencies.

After two years of declining advertising media costs, prices will begin increasing later this year as a result of the congressional races and increased ad budgets. Advertisers should capitalize on the "buyer's market" while they can.

Capitol Media Solutions has been named one of Atlanta's Top 50 fastest-growing private companies. The company received a Pacesetter Award from the Atlanta Business Chronicle at their annual recognition event on April 23, 2010.

World’s Largest Network of Owner-Operated Advertising and Marketing Agencies Adopts Advantage Enterprise as Platform of Choice for Agency Workflow and Automation Software in North America.

Scout City Media, a leading trade show and event marketing company is proud to announce the expansion of its client list to include Gem Faire, the largest jewelry and gem show in the West.

The Billing Command Center consolidates activity, adds automation features, and streamlines client billing operations in the Advantage Enterprise Software Suite.

After almost 20 years, Rathbone Media are proud to say they are now the largest Advertising Agency in the South-East. Read our story...

Marketing technology company Avenue Right offers a simple, affordable way to streamline media buying and information management for local advertising campaigns that use both online and offline media.

Marketing does not begin with a great idea or a unique product. It begins with observation. Remove the sunglasses and ear buds, get out of the car and put on your best walking shoes to use extrasensory talents for valuable marketing insight.

“The Season of Gifts 365 Days a Year,” reminds businesses and organizations of the sometimes intangible, often-overlooked acts and gestures that reap positive benefits throughout the year.

Marketing technology company Avenue Right combines technology and services to streamline a business process for advertising agencies—media buying.

Marketing and Advertising are integral in surviving and thriving in today’s economy. As people have less and less to spend, it is imperative that those dollars are spent with you.

LGK Marketing Communications Collective, Inc. (LGK) presents LGK Vision, a series of marketing insight and thought leadership briefs for businesses and brands.

Latest Version of Advantage Delivers Company-wide View of Projects, Resources and Budgets and Streamlines Other Key Processes

Direct to Consumer sales buck economic trend with soaring sales. Chicago company integrates commercial production, media and back-end management into successful ROI for it's clients through the effective use of DRTV.

Newest addition to the "Airtime" brand helps advertisers obtain updated TV & Radio rates.

In this market, do you know how to get the most from your holiday advertising? The experts at No Boundaries Media offer 5 important tips for getting more with less this year.

MayoSeitz Media is one of the leading independents media agencies in the U.S. and has launched a new web site with social media applications.

Avenue Right’s web-based media buying software helps media sellers respond to information and proposal requests from advertisers quickly and easily.

Latest Version of Advantage Enterprise Delivers Company-wide View of Projects, Media, Resources and Budgets for Key Decision-makers in Marketing Agencies

With 'Dealer Direct' advertisers have complete access to high-end production rates, all while stretching their marketing dollar by taking advantage of ClearVision Studios' 5% media buying service.

Mooresville North Carolina-based Advantage Software Company, provider of operations management software to the advertising, promotions, and public relations industries today announced the release of Webvantage Mobile, an extension of the browser-base

Travel Nations program will air on many cable and network affiliates in 2009 and beyond

Through a combination of media buying technology and services, Avenue Right lets advertisers deliver relevant campaigns to a target audience more efficiently through the media they use—radio, broadcast television, print, or online.

Base One Group sets up media buying unit and makes new high level appointment

New website greatly enhances the experience for area travelers.

MyADbuyer.com connects businesses looking to place ads with advertising salespeople in local markets

When Houston based Sterling Bank decided it wanted to use radio advertising to acquire new business customers, Radio Lounge was the choice for strategy, creative development, production and media buying services.

ReplaceAds™ announced today that its online listener base grew by 23% in November to 2.2 million per week, far outpacing others in comScore Arbitron’s Online Radio Ratings Service Report

From the desk of XONIK Technologies Pvt. Ltd. India announcing the launch of their company offering wide range of search engine marketing and promotional services for small, medium and large businesses.

Ignitee with an digital marketing company provides excellent services to their clients.

Gautamm Mehra an business head - search and affiliate, Ignitee talks about butterfly effect.

John Owens’ Opening Night is a must-read for event planners and fair managers who want to have a successful one of their own

STG Media Corp. is launching the creatively designed smoking cessation product, Resolve.

NuRevenue Ecommerce Technology has the funding to buy and place media for direct response products that have previously run a media buy test.

A recent automotive marketing report from Experian Research Services and KMR Group suggests that cross platform media planning and buying should incorporate ad technology and consumer media engagement dimensions.

The ROI of buying ads in the Super Bowl or other expensive sponsorships is critical to all companies, large and small, according to Ron Geskey’s new book, “David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win”.

Experts say that 50-80% of advertising expenditures are wasted, in part due to bad media decisions. Wasted ad dollars reduce ROI, sales and profit. If you have a media question which affects your ROI, “Ask the Media Guerrilla" for advice by email!

Experts today believe that 50-80% of ad dollars-- over $100 billion-- are wasted due to speed of change and lack of media expertise. "David vs. Goliath" will show you how to eliminate spending waste and buy media at 20-cents on the dollar!