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PERCEPTION is everything in business. In fact, it can make or break any brand. Football clubs are no different; from F.C. to PLC, perception IS reality.

A BUSINESSMAN today urged companies with squeaky-clean profiles to consider hiring online web experts to safeguard their reputation in cyberspace.

mail marketing is one of the oldest methods of encouraging online publicity – but it is still one of the very strongest. Setting up an email marketing campaign (despite what many “experts” will have you believe) can be done for next to no..

Reputation management is, and always has been (even before the internet was around) entirely based on maintaining a positive feedback loop between a business and its market.

Google has recently unveiled a new indexing system. “What does this mean?,” you may well ask – “how will this affect me and my business?”

I have a friend, who once worked for a well-known company.

Why do people leave their jobs? There are no hard and fast rules

How can you tell if you are losing your share of the market?

Are you losing sales? Are your customers losing interest? More importantly, are you doing anything about it?

If you own a computer with an internet connection (and the chances are that if you are reading this you do) and you reside in the western hemisphere, you are probably aware of YouTube.

In any economic market in the world, whether it is for corn or for iPods, there is supply and demand.

Now, more recently, twitter has given us a different style of social networking that allows us to express our thoughts and feelings on a moment-to-moment basis.

Reputation monitoring is valued as one of the most important processes that an internet business can take part in.

Every single business (or individual, or organisation) will at some point be criticised. It is tempting, when this happens, to shy away from what you are doing and avoid public attention for a while.

The recruitment industry has changed a great deal with the advent of the internet.

Where should you look, in order to find out whether you have a good reputation? The answer isn’t as simple as you might hope. In order to gauge the publicity of your business.

The internet is really big. It sounds like the world’s most obvious statement, but many businesses neglect to use the sheer size of the internet to its full potential in their marketing strategies.

In order to get to know your business, you’re going to need to know what affects it.

Summary of what makes up reputation management processes.

Surveyed by Reputation 24/7 regarding reputation management among small business owners.