services marketing Latest News

Measuring and Communicating Marketing Performance has been added as a new category in 2013. Submissions may be entered until June 14, 2013.

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership and Rohit Lodhi joined as the Director of Strategic Services for ITSMA India. These additions will enable ITSMA to better serve members and clients.

Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.

Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.

Findings from the 2013 Joint Forrester, ITSMA, and VisionEdge Marketing Survey

Measuring and Communicating Marketing Performance has been added as a new category in 2013. Submissions may be entered until June 14, 2013.

A new ITSMA study reveals that services marketers are more optimistic in 2013 and plan to increase their budgets; however, in response to changing buyer behavior, they are shifting their budget allocations to reflect new priorities.

Dan Armstrong recently joined ITSMA as Director of Research and Thought Leadership and Rohit Lodhi joined as the Director of Strategic Services for ITSMA India. These additions will enable ITSMA to better serve members and clients.

ITSMA’s corporate brand video has been recognized with numerous awards. The video highlights the company’s focus on quality, value, integrity, and impact.

Transforming the Marketing Organization has been added as a new category in 2012 to recognize companies going through major change and transformation in marketing. Submissions may be entered until June 8, 2012.

ITSMA’s 2011 How Buyers Choose Solutions Providers survey highlights the growing use of social media and online information sources among buyers who are researching potential providers of IT Services, IT Solutions, Outsourcing, and Consulting.

Cisco, Cognizant, Deloitte, Fujitsu, HCL America, HDS, HP, IBM, Microsoft, and SAP are recognized as B2B Marketing Leaders across six categories.

Each year, ITSMA honors the best marketing strategies, programs, and campaigns from technology, telecom, communications, and professional services firms worldwide. Select winners will speak at ITSMA’s Annual Marketing Conference on October 26-27.

New research from ITSMA and Patricia Seybold Group shows that data-savvy marketing organizations help drive business benefits.

ITSMA’s 2011 research and events will focus on changes in B2B buyer information consumption, sales channel enablement, analytics-driven organizations, integrated lead management, mainstreaming social media and revenue-generating thought leadership.

Indian IT and ITeS companies look at marketing mainly as a sales enabler, points out the 2008 Marketing Practices Study that was released on Sep 15, 2008 by Bangalore - based Prayag Consulting.