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| synovate News+ XML/RSSBy Michael O'Brien Marketing Management Analytics (MMA) has hired marketing executive Mark Anton as SVP, Strategic Accounts. Anton was VP of Consumer and Market Intelligence for L'Oreal's Consumer Products divisions. By Michael O'Brien MMA has been named a leader in marketing mix modeling in a new report from Forrester Research, the first on the subject. MMA was also cited by Forrester as the pioneer of using MMM to drive ROI and marketing accountability in the early 1990s. By Michael O'Brien MMA's new global executive team will ensure its clients the most relevant, recent and forward-looking perspectives into how consumers behave and what the direct impact will be upon their business. By Michael O'Brien MMA has opened a Global Center of Excellence in Bangalore, India to support client projects around the world, developing expertise and capabilities in advanced predictive and optimization techniques that draw on behavioral and attitudinal data. By Michael O'Brien Marketing Management Analytics and Synovate Marketing Analytics have merged into a single entity branded MMA, combining leading mix analytics with advanced analytic techniques, econometric data and consumer attitudinal and behavioral insights. By Marx Communications Gannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer Development By Marx Communications Madansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo! By Wendy Marx MMA’s insights, best practices and proven methodologies help major brands improve digital ROI By Marx Communications Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010 By Ideal Standard International Online global survey indicates 60% of consumers would spend more time in their bathroom if digitally enhanced. Asian markets, Russia, Greece, Italy and Spain emerge as early adopters. By GMI (Global Market Insite, Inc.) Global market research firm expands access to on-demand consumer and specialty panels in more than 50 markets | ||||||||||||||||||||||
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