http://news.prlog.org/tag/synovate/synovate - Latest News (Press Releases) - Read news before it's newsen-us3600 http://www.prlog.org/11719645-former-loreal-marketing-exec-joins-marketing-management-analytics-as-svp-strategic-accounts.htmlMarketing Management Analytics (MMA) has hired marketing executive Mark Anton as SVP, Strategic Accounts. Anton was VP of Consumer and Market Intelligence for L'Oreal's Consumer Products divisions.Wed, 09 Nov 2011 16:07:37 GMT http://www.prlog.org/11671656-marketing-management-analytics-named-marketing-mix-modeling-leader-in-report-by-independent-researc.htmlMMA has been named a leader in marketing mix modeling in a new report from Forrester Research, the first on the subject. MMA was also cited by Forrester as the pioneer of using MMM to drive ROI and marketing accountability in the early 1990s.Fri, 23 Sep 2011 15:47:52 GMT http://www.prlog.org/11635633-marketing-management-analytics-names-global-executive-team.htmlMMA's new global executive team will ensure its clients the most relevant, recent and forward-looking perspectives into how consumers behave and what the direct impact will be upon their business.Wed, 24 Aug 2011 18:32:05 GMT http://www.prlog.org/11627258-mma-creates-global-analytics-center-of-excellence-in-bangalore-india.htmlMMA has opened a Global Center of Excellence in Bangalore, India to support client projects around the world, developing expertise and capabilities in advanced predictive and optimization techniques that draw on behavioral and attitudinal data.Wed, 17 Aug 2011 14:04:07 GMT http://www.prlog.org/11612968-synovate-analytics-companies-mma-sma-merge-to-drive-innovation.htmlMarketing Management Analytics and Synovate Marketing Analytics have merged into a single entity branded MMA, combining leading mix analytics with advanced analytic techniques, econometric data and consumer attitudinal and behavioral insights.Thu, 04 Aug 2011 15:00:51 GMT http://www.prlog.org/10604677-mma-names-former-wpp-svp-robert-gannon-as-senior-vice-president-business-development.htmlGannon comes to MMA from WPP’s Red Dot Square Solutions business, where he served as SVP, Business and Customer DevelopmentWed, 31 Mar 2010 18:10:21 GMT http://www.prlog.org/10517707-michele-madansky-teams-up-with-marketing-management-analytics-to-advance-digital-strategy.htmlMadansky, a highly sought-after consultant to major Fortune 500 firms on online media research and advertising effectiveness, was formerly Vice President of Customer Insights at Yahoo!Wed, 03 Feb 2010 17:33:52 GMT http://www.prlog.org/10505252-marketing-management-analytics-announces-mma-digital-marketing-evaluating-service.htmlMMA’s insights, best practices and proven methodologies help major brands improve digital ROITue, 26 Jan 2010 19:16:10 GMT http://www.prlog.org/10337146-new-study-shows-organizations-more-focused-on-marketing-accountability.htmlAnnual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010Wed, 09 Sep 2009 19:54:01 GMT http://www.prlog.org/10153141-online-global-survey-indicates-60-would-spend-more-time-in-their-bathroom-if-digitally-enhanced.htmlOnline global survey indicates 60% of consumers would spend more time in their bathroom if digitally enhanced. Asian markets, Russia, Greece, Italy and Spain emerge as early adopters.Wed, 10 Dec 2008 07:51:55 GMT http://www.prlog.org/10014270-synovate-strikes-global-panel-partnership-with-gmi.htmlGlobal market research firm expands access to on-demand consumer and specialty panels in more than 50 marketsThu, 19 Apr 2007 20:02:34 GMT