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| t h e m News+ XML/RSSBy Delia Associates With the failure rate of new product introductions averaging 95%, one consumer packaging expert sheds light on how to be among the triumphant 5%. By Delia Associates T.H.E.M., a global leader in stick packaging technologies, names Kenneth W. Botterbrodt as President. By Delia Associates 4C Foods takes advantage of the growing demand for stick packaging. By Delia Associates Miltary men and women enjoy the convenience of stick packs. 4C Foods drink mixes in stick packs turn plain bottled water into favorite beverage. By Delia Associates Sticks packs (single-serve packets) are making a transition into the nutraceutical and pharmaceutical markets with the help of T.H.E.M., Technical Help in Engineering & Marketing, a Marlton, NJ-based company. By Delia Associates Neil Kozarsky, president, T.H.E.M., comments on the difference between Japan and North America when it comes to product packaging. By Delia Associates Japan remains in the forefront of packaging innovation. By Delia Associates Major marketers are using Slim Stick® single-serve packaging thanks to T.H.E.M. of Marlton, New Jersey. By Delia Associates Top marketers look to T.H.E.M. for single-serve packaging. Stick packs offer packaging convenience for on-the-go consumers. By Delia Associates Stick packaging, by T.H.E.M. of Marlton, New Jersey, provides variety for bottled water. By Delia Associates Package Design Magazine recently published an article providing insight into how the Japanese culture influences its package designs. By Delia Associates Technical Help in Engineering and Marketing (T.H.E.M.) recently announced that John Caporaso has joined the company as vice president, New Business Development. | ||||||||||||||||||||||