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The Experts Bench Remove


September 2014
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the experts bench Press Releases

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By The Experts Bench
Approximately 50% of marketing professionals surveyed by The Experts Bench (TEB) said their global marketing spend decreased in 2012, but more than 60% were considering new global marketing programs in 2013.

By The Experts Bench
“30 with the Experts” webinar host Jodi Bailey Gill, President of The Experts Bench (TEB), shared that only 46% of businesses surveyed are actually engaging in user-generated content.

By The Experts Bench
43% of companies who are not in the mobile space say they just don’t know where to begin. Mobile experts give tips on how companies can get started and how the line between mobile and internet is blurring.

By The Experts Bench
“Talk with the Experts” webinar host Jodi Gill shared “only 39% of companies surveyed said they have a formal agreement in place when working with competitors.” Marketing experts on the program challenged this as a poor business practice.

By Cindy Caldwell
Executives agree that marketing and sales alignment is critically important, but most companies don’t make the grade. A CMO, an EVP and a business owner share best and worst case scenarios as well as techniques to align marketing and sales.

By Cindy Caldwell
According to a survey conducted by The Experts Bench, CEOs and marketing agree content management is vital—but only half of companies surveyed interact with customers via online channels on a regular basis.

By Cindy Caldwell
More than 70% of businesses surveyed by The Experts Bench believe their CEO would define their customers’ experiences as excellent or good. But according to stats quoted during The Experts Bench’s recent webinar, only 8% of customers would agree.



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