Tivo Press Releases

As the streaming and content service provider markets move past the immediate aftermath of COVID-19, which stimulated demand for over-the-top (OTT) offerings through the shelter-in-place period, the industry now faces headwinds driven by rising inflation.

With the prospects of an uncertain economy looming, the pay-TV and streaming services market is rapidly adjusting to new content consumption behaviors that will challenge the ability of service providers to meet strategic business objectives.

The growing popularity of Connected TV (CTV) among consumers has created a significant challenge for linear content marketers striving to maximize viewership -- and financial performance -- of high-priority programming.

Spending on digital advertisements is poised to cross the $300 billion mark as we approach the middle of the decade. As a result, key players in the industry are in a race to secure strong market positions in this constantly evolving environment.