tom trush Latest News

On May 10 and 11, the Kindle version of Tom Trush’s new book, "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers," will be available for free download on Amazon.com.

Direct-response marketing copywriter Tom Trush says commercials aired during Sunday's Super Bowl highlighted one of the most over-glorified desires shared by business owners and entrepreneurs actively marketing their businesses -- attention.

Direct-response marketing copywriter Tom Trush explains why the late-game heroics performed by Denver Broncos quarterback Tim Tebow offer small business owners and entrepreneurs lessons on effective marketing.

The closing of up to 120 Sears and Kmart stores proves changes in buyer behavior and a decline brand loyalty, as consumers spend more time researching products and services online.

Direct-response marketing copywriter Tom Trush explains why small business owners and entrepreneurs who actively market to prospects and clients now have an advantage over large corporations with big budgets.

Direct-response copywriter Tom Trush explains the importance of using marketing to build relationships with prospects and clients, instead of as a quick fix to boost sagging sales.

In an article published on the American Express OPEN Forum, direct-response marketing copywriter Tom Trush shares seven overlooked characteristics shared by prospects in all industries and how you can properly address them in your marketing.

Direct-response copywriter Tom Trush gives three low-cost marketing strategies that help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.

Direct-response copywriter and author Tom Trush releases a free guide for business owners and entrepreneurs detailing how to write powerful marketing materials that attract attention and create customers.