verde pr Latest News

K2 Sports, a leading global manufacturer of outdoor sports gear, introduces three new models to their helmet and goggle line for winter 2013.

Bridging between worlds of pure Nordic and alpine design, the new Cross Country Downhill (CCD) series of skis from Madshus continues to lead this growing category, allowing skiers to explore new frontiers with even more stability and ease.

For mountain adventurers everywhere, Atlas Snow-Shoe Company presents an improved version of its award-winning backcountry snowshoe, the Atlas Aspect.

Zuke’s®, makers of all-natural performance pet treats, introduces a newly re-designed website highlighting the company’s roots and offering enhanced features for consumers.

Cocona, Inc., the leader in active drying technologies, introduces the new Cocona® Merino Fabrics, where nature meets function.

Beyond Coastal is introducing a newly reformulated suncare line. Continuing to utilize the healthiest, highest quality incredients possible, the new formulas now offer water resistant skin protection for up to 80 minutes.

Cocona, Inc., the leader in active drying technologies, introduces the Cocona PRO Collection, the fastest drying Cocona® first-layer fabrics.

Technical Snowshoe Advances Seen in both FLEX and Traditional Models

K2 Sports, celebrating its 50th anniversary this year, introduces a new line of high-end helmets for winter 2013 featuring the new 360º K2dialed Fit System™.

Cocona, Inc., the leader in active drying technologies, introduces the Cocona Insulation System (CIS) for outerwear, gloves and sleeping bags.

Join Vapur®, designer and manufacturer of the innovative Anti-Bottle, at ORWM 2013 to hear polar adventurer, Eric Larsen, recount his Cycle South expedition, a first ever bicycle traverse of Antarctica to the Geographic South Pole.

K2 Skis’ new 2013/14 All-Mountain Performance (A.M.P) line is cleanly restructured to meet the needs of varied ability levels and terrain conditions to enhance skier experience and performance across the mountain.

Tubbs Snowshoes has reinvented their kids’ line of snowshoes for 2013, bringing the technology and ease of use from their pinnacle adult models to smaller children’s-specific designs.

All new top-of-the-line racing skis and boots primed to push the boundaries

Atlas Snow-Shoe Company pioneers a new category in snowshoes with the introduction of the Atlas Fitness, a new way for walkers and joggers to get fit and stay in shape all winter long.

BMC Switzerland, maker of well-respected bikes in the pro road peloton, partners with the NoTubes Trans-Sylvania Epic (TSEpic) mountain bike stage race.

D.C.’s Pennsylvania Avenue cycletrack is in the spotlight as nation watches presidential motorcade

International and Regional Forces promotes camaraderie and women’s health for female skiers worldwide

Organizations Protect 12 Million Acres in Alaska, British Columbia, and Maine

Innovative Vortech Ventilation System eliminates moisture for a comfortable ride

Verde will employ its signature integrated brand communications practice to support Bikes Belong, PeopleForBikes.org and the Green Lane Project, incorporating public relations, digital marketing and Content Solutions services.

Zoot Sports, a global leader in endurance sports, expands their footwear line to include the new Race 4.0 performance racer.

As a member of The Conservation Alliance, Stio will help support the Alliance’s mission to engage outdoor industry businesses to fund and partner with environmental organizations working to protect North America’s wild places.

CompressRx adds game-changing circulation benefits to Recovery, Ultra and Performance compression apparel lines

Cross-country touring package gets beginners on the snow this winter

The Conservation Alliance (CA) has just released Allegany, its third video in the worthWILD series, that tells the story of the Adirondack Mountain Club’s successful campaign to protect New York’s Alleghany State Park.

Pertex®, designer and manufacturer of high-performance fabrics, today announces a partnership with Stio™, the recently launched mountain lifestyle company.

Madshus Adds to Sales force in Northwest for Washington and Oregon

Ibex Outdoor Clothing, manufacturer of technical Merino wool apparel and accessories of the highest quality, this month was named to Internet Retailer’s Hot 100 List: The World’s Best Retail Websites for 2013.

Known for industry-leading precision craftsmanship and a dedication to premium high-performance bicycles, BMC Switzerland taps Verde PR & Consulting as their public-relations agency of record in North America.

Youth Organizations Win Snowshoes and Tubbs’ Winter Fit® for Kids Programming

K2 Unveils All-New Collection of Innovative All-Mountain and Freeride Ski Boots

Zuke’s®, makers of all-natural performance pet treats, wins a Pet Product News International Retailer's Top Pick award for the brand’s top-selling Hip Action treats.

K2 Skates, a global leader in the manufacturing of inline skates, is excited to introduce two new additions to their youth line of inline skates for 2013: the Sk8 Hero Boa® and Charm Boa®.

Book and Anti-Bottle Bundle, book signing and Author Q&A to support RandomKid’s efforts

Program brings traditional, digital public-relations support tailored to the performance-driven DNA of the brand.

Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Ben Dubay as its new sales representative for the Midwest territory.

The Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series® invites snowshoers of all levels and ages to be a part of the largest snowshoe series in North America.

With the 2012 racing season coming to an end, Zoot Sports Elite athletes celebrated another successful season with some big wins.

Hitting newsstands nationwide this month, the 2013 Winter Buyer’s Guide by Outside Magazine awards the new 2012/13 K2 BackDrop skis with Gear of the Year honors in the backcountry ski category.

Stio™, a Jackson-based mountain lifestyle apparel brand, last week opened its new “Mountain Studio” on the town’s main square.

Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, announced today the winners of their Zoot Shop Employee Sales Contest.

Tubbs Snowshoes, a global leader in snowshoes and snowshoe outreach, is excited to announce their “Get Outdoors” Kids’ Contest.

Named the “World’s Greatest Rock and Roll Band of All Time” by the Rock and Roll Hall of Fame, The Rolling Stones and Bravado, have partnered with K2 Skis to offer a commemorative collection of skis.

Atlas Snow-Shoe Company has been awarded the 2013 Outside Magazine Gear of the Year Award for its redesigned, ultra-light Atlas Race snowshoe.

Zoot Custom Apparel Unveiled at Ironman Kona World Championships

Sixteen different skis from K2’s new 2012/13 line collectively earned 21 formal awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski and Skiing.

Vapur, designer and manufacturer of the innovative Anti-Bottle, was a proud sponsor of the second annual DeLuna Fest 2012.

K2 Skates & Boa® Closure System Combine Performance and Ease for Fitness Skate Series.

Industry-leading ski manufacturer since 1962, K2 Skis, is pleased to announce a ground-breaking partnership with the world’s first and largest heli-skiing operator, CMH Heli-Skiing (CMH).