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| x 1 News+ XML/RSSBy [x+1] Bill Sears, former Vice President of Technology for consumer insights provider SymphonyIRI Group, has been named to the new position of Vice President, Solution Architecture for digital marketing hub leader [x+1]. By [x+1] Injecting some new entrepreneurial energy and vision, [x+1] has hired Tom Zawacki as Vice President, Western region. He was the founder of Lemonade Inc., a pioneer in social commerce that was named a Website of the Year in 2007 by Time/CNN. By [x+1] Digital marketing hub leader [x+1] was named to the OnMedia 100 by AlwaysOn for the second year in a row. The award recognizes companies employing game-changing approaches, technologies likely to disrupt existing markets and entrenched players. By [x+1] Experienced marketing and advertising executive brings operational finance expertise to marketing technology leader By [x+1] [x+1] Origin 3.0 is the only platform integrating a Data Management Platform with a patented decision engine to enable individual, data-driven user experiences across websites, landing pages, display media, email, mobile apps and devices and DM. By [x+1] Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization By [x+1] Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients By [x+1] [x+1]’s Web services API give companies greater flexibility and security when integrating [x+1]’s Origin digital marketing hub with their existing web infrastructure and third-party applications, including mobile. By [x+1] [x+1]'s Media-Aware Home Pages allow digital marketers to personalize a consumer’s website experience even if they didn’t click on a banner ad, using contextual data gathered from sites where the person was served an ad. By [x+1] [x+1]’s Funnel R/F enables marketers to optimize their media plan by identifying & executing the best combination of online ad reach and frequency to more effectively move consumers through the purchase funnel. By Michael O'Brien Bill Seely has been named Vice President of Analytics for online targeting platform firm [x+1]. A 20+ year veteran of marketing analytics and digital media, he had been Vice President of Digital Measurement and Analytics at Publicis Modem. By [x+1] A new survey-based research initiative from [x+1] gives auto insurance and credit card marketers actionable purchase insights so they can more closely aligned their messaging with consumer purchase behavior, a first for the ad tech industry. By [x+1] [x+1] Origin, available this summer, is the only digital marketing hub architected from the ground up to be an end-to-end digital solution, providing cross-channel targeting, multi-source data integration and robust analytics and reporting. By [x+1] Media+1 from [x+1] lets marketers & agencies integrate direct publisher buys with real-time bidding (RTB) buys. It helps them identify audiences of likely-to-buy consumers across their direct publisher buys, and validate those audiences. MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting, Optimization By [x+1] Online targeting platform leader [x+1] and marketing analytics innovator MarketShare have partnered to provide joint clients with seamless integration of strategic marketing spend allocation and digital media targeting and optimization. By [x+1] The second annual NexTargeting Summit hosted by [x+1] will be held on Thursday, 4/7 at the Harvard Club in New York. This event features top thought leaders in digital media discussing trends and best practices in multi-touchpoint marketing. By [x+1] New Reach/Frequency Manager from [x+1] not only centralizes a media planner's view of reach/frequency delivery, but provides a system that can recommend improvements to improve campaign effectiveness. By [x+1] Retail solution combines [x+1]’s data-driven targeting capabilities with personalized creative technology from Tumri for unmatched retargeting efficiency and effectiveness By [x+1] Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services By [x+1] Panel to address the topic, “Digital Marketing: Beyond the Great Recession” By [x+1] Marketers, agencies gain greater flexibility and control over digital media campaigns and unmatched performance at scale By [x+1] Intuitive user interface enables simplified management of optimization, reporting, tracking of performance indicators and user permissions through a customizable dashboard view By [x+1] Demand for its multi-channel platform combining website, landing page and digital media optimization continues among marketers and agencies By Marx Communications Joint Solution Enables Marketers to Identify and Reach Not Only Ready-To-Buy Consumers, but Also Those Likely to be the Most Profitable By Marx Communications Ability to obtain the credit line in a challenging debt market indicative of SVB’s confidence in [x+1]’s performance, business model and industry leadership position By Marx Communications Intelligent system from [x+1] integrates digital messages and offers across websites, landing pages, online display and e-mail to increase campaign effectiveness and ROI – all using auto-generated code and an intuitive user interface By Marx Communications Demand for its website, landing page and digital media optimization solutions driven by customer successes By Marx Communications [x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology By Marx Communications Former Sears Media Operations Head Perianne Grignon Joins [x+1] As Vice President of Media Strategy and Chief Marketing Officer By Marx Communications Company is cited for its solid analytics and full-service digital media buying capabilities Predictive Marketing Leader [x+1] Names Digital Media Vets Sarah Fay and Ed See to its Board of Dir. By Marx Communications Former president of Aegis Media North America and noted management consultant add substantial marketing, consulting, agency and digital media expertise as [x+1] directors By Marx Communications Report Finds Companies Committed to SEM Despite the Down Economy and High Level of Dissatisfaction with the Results...Use of dynamic landing pages, integrated outbound/inbound system among report’s recommendations By Marx Communications Partnership enables [x+1]’s Media+1 solution to further refine its ability to serve the right ad to the right person By [x+1] Former Digitas executive chosen to drive partnerships and strategy By [x+1] Total year-over-year sales climb 91% in Q1 2009 By [x+1] [x+1]'s Search Engine Marketing Industry survey closes 4/15. Take the survey today to ensure you're part of the conversation; get a free copy of the report when it’s published and be entered to win prizes! Follow link to survey in release below. Page:
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