xenergy News

XYIENCE and Mac’s Convenience Store, located at 144 Dundas Street West in Toronto, will host an autograph signing with mixed martial arts (MMA) icon Frank Mir, former UFC heavyweight champion on April 28, 2011. The event runs from 3 to 5 p.m.

XYIENCE and the Ultimate Fighting Championship® (UFC®) announce Joey Horel, 34, of Phoenix as the winner of the Ultimate Access Sweepstakes. Horel and a guest will join UFC light heavyweight champion Jon “Bones” Jones at UFC® 129.

XYIENCE has teamed up with Buckeye Distributing in a partnership that will put Xenergy, the official energy drink of the UFC, on the map in Ohio and Northern Kentucky.

XYIENCE and Mac’s Convenience Stores Inc., the largest Canadian convenience store chain, have joined forces to launch a joint promotion, UFC 129 VIP Experience Sweepstakes.The contest runs March 28 through April 24, 201 at Mac's in Ontario.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts fighter Vinny “Pezao” Magalhaes has joined its team of brand ambassadors. Magalhaes is a three-time Brazilian jiu-jitsu world champion.

XYIENCE is celebrating the victory of its brand ambassador Jon “Bones” Jones, who claimed the UFC’s light heavyweight title on Saturday, March 19 during UFC 128, held at Newark’s Prudential Center. XYIENCE signed Jones in late 2010.

On Saturday, March 19, XYIENCE hosts the Xenergy tasting tent at the UFC’s tailgate event that kicks off UFC 128, being held at Newark’s Prudential Center. MMA icon Matt Serra will sign autographs from 3 - 5 pm.

XYIENCE brings MMA icon Wanderlei Silva to South Padre Island, March 18 – 19, 2011. The legendary fighter and XYIENCE team athlete will sign autographs for fans at three Stripes convenience stores and Blue Marlin grocery store.

Addition of XYIENCE’s supplement line greatly supports the brand’s presence in 171 GNC stores in Canada that already carry XYIENCE’s Xenergy energy drink line.

Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain.

XYIENCE will host autograph signings with Brazilian mixed martial arts (MMA) icon Wanderlei Silva in two Ralphs grocery store locations, including 8657 Villa La Jolla Drive in La Jolla on Feb. 11 and 25539 Paseo de Valencia in Laguna Hills Feb. 12.

XYIENCE announces two game-changing retail relationships, with Sheetz, Inc. and Sunoco, Inc. Between them, the two convenience store chains operate more than 5,000 branded retail locations in the Eastern and Midwestern U.S.

XYIENCE introduces Xenergy Xtreme Fruit Punch --a sugar and calorie free energy drink that is packaged in a limited edition can featuring the British mixed martial arts (MMA) fighter Dan Hardy, a UFC welterweight and XYIENCE team athlete.

Silva will appear at two Ralphs locations: one located at 8657 Villa La Jolla Drive in La Jolla on Friday, Feb. 11 from 1 to 3 p.m., and the other at 25539 Paseo de Valencia in Laguna Hills on Saturday, Feb.12 from noon to 2 p.m.

XYIENCE and NOCO Express, a convenience store chain with 34 locations in New York, ended 2010 on a successful note: a 58 percent increase in sales for Xenergy, XYIENCE’s sugar and calorie-free energy drink brand.

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces its 2011 team of heavy-hitter mixed martial arts (MMA) athletes includes Wanderlei Silva, Matt Serra, Dan Hardy and Jon Jones.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that Jon “Bones” Jones has joined its team of brand ambassadors. Jones fights in the UFC's light heavyweight division.

XYIENCE presents mixed martial arts icon Wanderlei Silva at Popeye’s in Quebec.The UFC middleweight fighter will sign autographs on December 10 from 4- 6 p.m. at Popeye’s Brossard and December 11 from 1-3 p.m. at Popeye’s Montreal.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), announces that it has selected John Lennon, a 25 year beverage industry veteran, to serve as its new president.

XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC) announces that an Akron, Ohio resident was selected at random from thousands of entries in its multi-state sweepstakes to win a new Harley-Davidson.

XYIENCE's new relationship with prestigious special event venue is a result of its partnership with Kimbro Water, a Tennessee-based distributor.

The winner of XYIENCE's UFC Getaway in Las Vegas sweepstakes receives round trip airfare for two to Las Vegas, hotel accommodations and two tickets to UFC 125, which takes place on January 1.

XYIENCE announces that it is extending its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for XYIENCE since May 2009.

Janczak to handle design and in-house brand photography

XYIENCE, maker of Xenergy, announces that Sean Riebau of Atlanta, Ga. is the lucky QuikTrip (QT) convenience store shopper who has won its Harley-Davidson sweepstakes.

XYIENCE finalizes a sponsorship agreement with MMA Weekly, a leading mixed martial arts (MMA) news source. As a sponsoring partner, XYIENCE will have its logo prominently displayed on the “Rumors” section of the website.

XYIENCE team athlete Wanderlei Silva will sign autographs at the RaceTrac store located at 2325 Marietta Blvd. in Atlanta on Thursday, Oct. 7 from 10 a.m. to 11:30 a.m. Fans are advised to arrive early.

Just in time for the holiday season, XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship, launches a collection of t-shirts inspired by its team of mixed martial arts superstars.

XYIENCE announces that Brandon "The Truth" Vera will sign autographs at its booth at the MCAS Miramar Air Show on October 2 and October 3 from nooon to 2 p.m. The MCAS Miramar Air Show is located north of downtown San Diego between I-805 and I-15.

XYIENCE is bringing mixed martial arts (MMA) superstar and XYIENCE team athlete Wanderlei Silva to Popeye’s Supplements Canada, 170 University Ave. W. in Waterloo on Saturday, October 2. Silva will sign autographs from 1 p.m. to 3 p.m.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, brings mixed martial arts superstars Wanderlei Silva and Matt Serra to NACS 2010. The celebrity athletes will sign autographs on October 6 and 7 at XYIENCE's booth #3162.

The authors of the bestselling book Drink This, Not That have named Xenergy, XYIENCE's sugar and calorie-free energy drink, a “Drink This” beverage.

XYIENCE announces that it has renewed the contract of international mixed martial arts (MMA) superstar Wanderlei Silva. Silva has been the face of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), since September 2008.

XYIENCE has entered into a distribution agreement with Blue Coast Beverages. The new relationship increases the brand’s retail presence in New Hampshire, Massachusetts, Connecticut and Rhode Island.

XYIENCE announces that Jeff Lobus has been named sales manager for the Southeast.The former director of national accounts for Glaceau, a division of The Coca-Cola Company, will drive the sales initiative for Xenergy in the Southeast region.

XYIENCE and Circle K are offering up the chance to own a new Harley-Davidson --September 1 through October 31 at select Circle K convenience stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts.

XYIENCE recently launched Inside the Guerrilla Corner, a multi-part video training series featuring world-renowned Brazilian jiu-jitsu (BJJ) coach Dave Camarillo. Exclusive to xyience.com, the monthly video installments will run through early 2011.

XYIENCE announces that a distribution deal with Kimball Distributing Inc. will further increase the distribution of Xenergy Premium in Texas. Xenergy Premium will be available in four flavors in 1,400 retail outlets in the Dallas-Fort Worth area.

XYIENCE announces it has signed a sponsorship agreement with Tristar Gym, a 13,500 sq. ft. mixed martial arts (MMA) training center in Montreal. Tristar is the training ground of many MMA superstars, including Georges St. Pierre and Kenny Florian.

James "The Hammer" McSweeney will sign autographs for fans at Costco, located at 2400 Monument Blvd. in Concord, Calif. on Saturday, July 24, 2010 from 1:00 p.m. to 3:30 p.m. XYIENCE will sample four flavors of Xenergy during the event.

XYIENCE recently named Jeff Jonke vice president of sales for the eastern region of the U.S. Jonke has over 20 years of experience in the beverage industry with companies such as Anheuser Busch, Arizona Beverage, Rockstar Energy and Hansen Beverage.

The winner of XYIENCE’s “Bring Wanderlei to Your Hometown” sweepstakes will have the chance to invite up to 100 guests to meet Wanderlei Silva and enjoy a complimentary viewing party, including a pay-per-view broadcast of an upcoming UFC fight.

Attendees of the MMA Expo Toronto who visit XYIENCE’s booth (#400) and sample Xenergy, will be entered to win two tickets to UFC 116 in Las Vegas, airfare, hotel accommodations and tickets to the XYIENCE after-fight party at Studio 54.

XYIENCE will host a series of events for the upcoming UFC 115 fight at General Motors Place in Vancouver, B.C. on Saturday, June 12, including an after-fight party hosted by XYIENCE athlete and UFC fighter Dan Hardy.

XYIENCE introduces Orange Fuel to the Xenergy Xtreme lineup, which also includes Lemon Blast, Cherry Rush and Citrus Slam. Orange Fuel, available in 16-ounce cans, is sugar- and calorie-free, with only two grams of carbohydrates per serving.

XYIENCE announces that one lucky winner of its new Las Vegas/UFC Weekend Experience Sweepstakes will have a chance to spend the weekend in Las Vegas, attend a UFC fight and to train at XYIENCE team athlete Wanderlei Silva’s MMA training facility.

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), recently brought its team athlete, UFC fighter Wanderlei Silva, to Albertsons in Tempe, Ariz., and Spencer’s Fresh Markets in Arroyo Grande, Ca.

XYIENCE is getting ready to unveil a new flavor for its Xenergy Xtreme energy drink. The maker of the official energy drink of the Ultimate Fighting Championship (UFC), will announce the new flavor on its website on Monday, May 24, 2010.

XYIENCE also hosts autograph signings at the MMA Zone on Saturday, May 8

XYIENCE, as named Amanda Corey as its new Xenergy Xtreme spokesmodel. Corey is a full-time model and the 2008 winner of the reality television show Beauty and the Geek