xyience News

XYIENCE, maker of Xenergy, the official energy drink of the UFC, is gaining ground as the breakout brand of the year. This summer, national beverage industry publications Beverage World and Beverage Spectrum gave XYIENCE Xenergy major recognition.

XYIENCE announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the NACS 2011 tradeshow in Chicago. The athletes will sign autographs from noon to 3 p.m. on Sunday, Oct. 2, and Monday, Oct. 3.

XYIENCE invites MMA fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis, who will be signing autographs at Pick ’n Save in Market Square (6760 W. National Ave., West Allis, Wis.) on Saturday, Aug. 13 from 1:30 to 3:30 p.m.

Xenergy has received a nomination for Energy Drink of the Year in the 2011 Bodybuilding.com Supplement Awards. The winner will be selected by online votes, which are being accepted now through August 15, 2011 at www.Bodybuilding.com/Awards.

XYIENCE Xenergy, the official energy drink of the UFC, and BJ’s Wholesale Club have signed an agreement putting Xenergy in nearly 200 club stores in 15 states starting in early February.

Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the United States.

XYIENCE Announces New Agreement with Eastside, a Canadian Apparel Distributor and Design House

XYIENCE, GNC Host Autograph Signing with Mixed Martial Arts Athlete Anthony “Showtime” Pettis in Chicago Area on January 28, 3 - 4 p.m.

XYIENCE Brings Mixed Martial Arts Athlete Jason “Mayhem” Miller to LA Fitness Expo on Jan. 28, 2012.

XYIENCE, Daily’s Convenience Stores Host Signings with Mixed Martial Arts Athlete Mark “The Machine” Hominick on Friday, January 20, 2012

XYIENCE has increased its retail presence in the United States in a deal with GNC. Up to 1,550 GNC stores around the U.S. will carry 16-ounce cans of Xenergy Premium Mango Guava, Cherry Lime, Cran Razz and Xenergy Xtreme Fruit Punch.

XYIENCE, GNC to Host Signing with Mixed Martial Arts Legend Frank Mir in Las Vegas on Friday, Dec. 30, 2011

Historic Victories for Team XYIENCE Athletes Jon “Bones” Jones and Frank Mir at UFC 140 on Saturday, December 10, 2011

XYIENCE Team Athlete Matt “The Terror” Serra Makes Appearances in New York City at GNC, Duane Reade, and MMA World Expo, December 17 – 18, 2011

XYIENCE Athlete Wanderlei “The Axe Murder” Silva Scores a Big Victory at UFC 139 as Xenergy Xtreme Frostberrry Blast Featuring his Image Hits Retail Shelves

UFC on FOX puts the XYIENCE brand in front of 5.7 million viewers.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet XYIENCE team athlete Mark Muñoz, who fights in the UFC’s middleweight division.

XYIENCE Announces Winners of Summer Sweepstakes and Launches a UFC Fly Away Sweepstakes with Plaid Pantry Starting November 1, 2011

XYIENCE’s Xenergy Xtreme Fruit Punch Receives Best New Product Award in Carbonated Beverage Category at 2011 NACS Show

The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed martial arts (MMA).

XYIENCE and HEB Grocery Company invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Jon “Bones” Jones, the current UFC light heavyweight champion.

XYIENCE Athlete Jon “Bones” Jones Wins Second UFC Light Heavyweight Championship Title, Xenergy Premium Cran Razz Featuring Jones’ Images Hits Retail Shelves

XYIENCE has finalized an endorsement deal with mixed martial arts athlete and former UFC heavyweight champion Frank Mir. In his role with XYIENCE that runs through 2012, Mir will endorse the Xenergy energy drink and XYIENCE supplement lines.

XYIENCE, King Soopers Host Autograph Signing with Mixed Martial Arts Superstar Frank Mir on Saturday, Sept. 24, 2011, located at 12043 W. Alameda Parkway in Lakewood, Colo., from 1 – 3 p.m.

XYIENCE Hosts Autograph Signing with Mixed Martial Arts Athlete Dan “The Outlaw” Hardy at 2011 Olympia Expo Sept. 16-17

XYIENCE, maker of Xenergy, the official energy drink of the UFC, is gaining ground as the breakout brand of the year. This summer, national beverage industry publications Beverage World and Beverage Spectrum gave XYIENCE Xenergy major recognition.

XYIENCE is giving mixed martial arts (MMA) fans a chance to meet XYIENCE team athlete Krzysztof “The Polish Experiment” Soszynski on Sunday, Oct. 2, 2011, at the MCAS Miramar Air Show.

XYIENCE Hosts Autograph-Signing with Mixed Martial Arts Superstar Wanderlei “The Axe Murderer” Silva at Circle K on Friday, Sept. 16, 2011

XYIENCE announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the NACS 2011 tradeshow in Chicago. The athletes will sign autographs from noon to 3 p.m. on Sunday, Oct. 2, and Monday, Oct. 3.

XYIENCE is teaming up with Casey’s General Stores in 11 Midwestern states to launch a sweepstakes offering two grand prize winners a chance to win a UFC getaway package for two. The contest kicks off Sept.1 and runs through Oct. 31, 2011.

XYIENCE and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra in Philadelphia on Saturday, Aug. 6, 2011.

XYIENCE invites MMA fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis, who will be signing autographs at Pick ’n Save in Market Square (6760 W. National Ave., West Allis, Wis.) on Saturday, Aug. 13 from 1:30 to 3:30 p.m.

Xenergy has received a nomination for Energy Drink of the Year in the 2011 Bodybuilding.com Supplement Awards. The winner will be selected by online votes, which are being accepted now through August 15, 2011 at www.Bodybuilding.com/Awards.

XYIENCE has picked its champion flavor and athlete to launch the second Xenergy collector can: Xenergy Premium CranRazz. The can features an image of XYIENCE athlete Jon “Bones” Jones, the current UFC® light heavyweight titleholder.

XYIENCE invites MMA fans to meet UFC fighters Mark Munoz and Anthony Pettis on Sat. July 2. at the ABC Store located in the Blue Green Resort. (372 E. Tropicana Blvd. #100, Las Vegas) The event is noon to 2 p.m.

XYIENCE announces that Elibet Gomez of San Diego, Calif. is the winner of its Miramar Summer Sweepstakes.

XYIENCE is celebrating the victories of its team athletes at UFC 131® Dos Santos vs. Carwin on Saturday, June 11 at Rogers Arena in Vancouver.

Canadian athletes who fight in the UFC will endorse Xenergy energy drinks through 2012

The XYIENCE event at GNC is a part of an action-packed UFC weekend in Vancouver that includes: UFC 131® Dos Santos vs. Carwin at Rogers Arena on Saturday, June 11.

XYIENCE announces that legendary mixed martial arts (MMA) coach Rafael Cordeiro has joined Team XYIENCE as a brand ambassador.

XYIENCE is teaming up with its retailers to launch a series of text message-based summer sweepstakes

Mixed martial arts athletes who fight in the UFC to endorse Xenergy energy drinks

XYIENCE and Mac's Convenience Stores launch a joint promotion, UFC 131 VIP Experience Sweepstakes on Monday, April 25. The promotion runs at Mac's stores throughout Western Canada and the winner receives a VIP package for two to UFC 131 in Vancouver.

XYIENCE has signed a deal with Florida Distributing Company that gives Xenergy, the official energy drink of the UFC, coverage in up to 1500 retailers in the Central Florida region.

XYIENCE and Mac’s Convenience Store, located at 144 Dundas Street West in Toronto, will host an autograph signing with mixed martial arts (MMA) icon Frank Mir, former UFC heavyweight champion on April 28, 2011. The event runs from 3 to 5 p.m.

XYIENCE and the Ultimate Fighting Championship® (UFC®) announce Joey Horel, 34, of Phoenix as the winner of the Ultimate Access Sweepstakes. Horel and a guest will join UFC light heavyweight champion Jon “Bones” Jones at UFC® 129.

XYIENCE has teamed up with Buckeye Distributing in a partnership that will put Xenergy, the official energy drink of the UFC, on the map in Ohio and Northern Kentucky.

XYIENCE and Mac’s Convenience Stores Inc., the largest Canadian convenience store chain, have joined forces to launch a joint promotion, UFC 129 VIP Experience Sweepstakes.The contest runs March 28 through April 24, 201 at Mac's in Ontario.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, announces that Brazilian mixed martial arts fighter Vinny “Pezao” Magalhaes has joined its team of brand ambassadors. Magalhaes is a three-time Brazilian jiu-jitsu world champion.

XYIENCE is celebrating the victory of its brand ambassador Jon “Bones” Jones, who claimed the UFC’s light heavyweight title on Saturday, March 19 during UFC 128, held at Newark’s Prudential Center. XYIENCE signed Jones in late 2010.

On Saturday, March 19, XYIENCE hosts the Xenergy tasting tent at the UFC’s tailgate event that kicks off UFC 128, being held at Newark’s Prudential Center. MMA icon Matt Serra will sign autographs from 3 - 5 pm.

XYIENCE brings MMA icon Wanderlei Silva to South Padre Island, March 18 – 19, 2011. The legendary fighter and XYIENCE team athlete will sign autographs for fans at three Stripes convenience stores and Blue Marlin grocery store.

Addition of XYIENCE’s supplement line greatly supports the brand’s presence in 171 GNC stores in Canada that already carry XYIENCE’s Xenergy energy drink line.

Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain.