xyience Latest News

In-store sweepstakes offers instant prizes, and Facebook contest prizes include five VIP Las Vegas weekend trips to hang out with UFC legend Chuck “The Iceman” Liddell.

XYIENCE Xenergy announces a partnership with Statewide Beverage Company, increasing its Southern California distribution by 45 percent. The relationship gives Xenergy otential shelf space in nearly 900 retail stores in Southern California.

Art Show and Reception is Friday, August 31 at Amanda Harris Gallery of Contemporary Art & The Lady Silvia Cancellation of UFC 151 does not change XenArt event date.

XYIENCE—the original fight nutrition brand—will unveil NOX-CG3™ XTREME at its booth #3135 at the IHRSA tradeshow at the Los Angeles Convention Center, March 15 – 16, 2012.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, is gaining ground as the breakout brand of the year. This summer, national beverage industry publications Beverage World and Beverage Spectrum gave XYIENCE Xenergy major recognition.

XYIENCE announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the NACS 2011 tradeshow in Chicago. The athletes will sign autographs from noon to 3 p.m. on Sunday, Oct. 2, and Monday, Oct. 3.

XYIENCE invites MMA fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis, who will be signing autographs at Pick ’n Save in Market Square (6760 W. National Ave., West Allis, Wis.) on Saturday, Aug. 13 from 1:30 to 3:30 p.m.

Xenergy has received a nomination for Energy Drink of the Year in the 2011 Bodybuilding.com Supplement Awards. The winner will be selected by online votes, which are being accepted now through August 15, 2011 at www.Bodybuilding.com/Awards.

In-store sweepstakes offers instant prizes, and Facebook contest prizes include five VIP Las Vegas weekend trips to hang out with UFC legend Chuck “The Iceman” Liddell.

XYIENCE Xenergy was honored at a special gala dinner celebrating the finalists and winners of the InterBev Awards 2012 on Wednesday, Oct. 17, 2012 at the Encore at Wynn in Las Vegas.

XYIENCE Xenergy announces a partnership with Statewide Beverage Company, increasing its Southern California distribution by 45 percent. The relationship gives Xenergy otential shelf space in nearly 900 retail stores in Southern California.

XYIENCE offers an exclusive preview of three innovative non-carbonated beverages that combine energy with other beverage formats. Xenergy + True Hydration, Xenergy + Tea and Xenergy + Lemonade debut at the 2012 NACS Show in Las Vegas.

Star-studded red carpet event reception and art show also celebrated the launch of XYIENCE Xenergy Melon Mayhem and Tangerine Twister

Art Show and Reception is Friday, August 31 at Amanda Harris Gallery of Contemporary Art & The Lady Silvia Cancellation of UFC 151 does not change XenArt event date.

XYIENCE team athlete and former UFC® welterweight champion Matt “The Terror” Serra will sign autographs for mixed martial arts (MMA) fans on August 25, 2012 in Middletown, N.Y.

XYIENCE Xenergy announces a partnership agreement with House of RYU, Las Vegas the first athletic training center opened by Respect Your Universe, Inc (RYU).

XYIENCE Athlete Media Conference on Friday, July 6, 2012 Features UFC® Light Heavyweight Champion Jon Jones, Frank Mir, Dan Hardy, Anthony Pettis and Matt Serra

New Jersey native and fan favorite will sign autographs for mixed martial arts fans

XYIENCE has added Fuel TV host, stuntman and pro BMX rider Mike “Rooftop” Escamilla to its team of brand ambassadors. Escamilla will make personal appearances for XYIENCE Xenergy, the official energy drink of the UFC.

XYIENCE, Love Bottling Company Announce New Distribution Partnership that Increases Xenergy’s Oklahoma Presence

XYIENCE has added Extreme Performance Expert and professional strength coach Michael Palmieri to its team of trainers.

XYIENCE Adds Atlanta Appearances for Anthony “Showtime” Pettis at QuikTrip locations, April 20 - 21, 2012

XYIENCE Xenergy has secured center positioning on the octagon mat for UFC® on FOX Diaz vs. Miller, set for Saturday, May 5, 2012.

XYIENCE team athlete Anthony “Showtime” Pettis, 25, will appear at GNC in the Mall of Georgia (3333 Buford Drive) in Buford on Saturday, April 21, 2012 from 2 to 3 p.m.

XYIENCE—the original fight nutrition brand—will unveil NOX-CG3™ XTREME at its booth #3135 at the IHRSA tradeshow at the Los Angeles Convention Center, March 15 – 16, 2012.

XYIENCE Xenergy has increased its retail presence significantly in New York and New Jersey thanks to a series of new and renewed distribution partnerships.

Dan "The Outlaw" Hardy will sign autographs from 5 to 7 p.m. at the Hi-Health store located at 4881 N. 20th Street in Phoenix on Monday, March 12, 2012. Fans will also have the chance to win a pair of gloves signed by Hardy and sample XYIENCE Xenergy

XYIENCE was recently named a finalist in the Best Website category of the 2011 FoodBev.com Awards, a competition that included submissions for websites launched in 2011 from both food and beverage brands.

XYIENCE Creative & Interactive Director John Villari Named 2012 “40 Under 40” Honoree by Vegas Inc. Magazine

XYIENCE Xenergy, the official energy drink of the UFC, and BJ’s Wholesale Club have signed an agreement putting Xenergy in nearly 200 club stores in 15 states starting in early February.

Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the United States.

XYIENCE Announces New Agreement with Eastside, a Canadian Apparel Distributor and Design House

XYIENCE, GNC Host Autograph Signing with Mixed Martial Arts Athlete Anthony “Showtime” Pettis in Chicago Area on January 28, 3 - 4 p.m.

XYIENCE Brings Mixed Martial Arts Athlete Jason “Mayhem” Miller to LA Fitness Expo on Jan. 28, 2012.

XYIENCE, Daily’s Convenience Stores Host Signings with Mixed Martial Arts Athlete Mark “The Machine” Hominick on Friday, January 20, 2012

XYIENCE has increased its retail presence in the United States in a deal with GNC. Up to 1,550 GNC stores around the U.S. will carry 16-ounce cans of Xenergy Premium Mango Guava, Cherry Lime, Cran Razz and Xenergy Xtreme Fruit Punch.

XYIENCE, GNC to Host Signing with Mixed Martial Arts Legend Frank Mir in Las Vegas on Friday, Dec. 30, 2011

Historic Victories for Team XYIENCE Athletes Jon “Bones” Jones and Frank Mir at UFC 140 on Saturday, December 10, 2011

XYIENCE Team Athlete Matt “The Terror” Serra Makes Appearances in New York City at GNC, Duane Reade, and MMA World Expo, December 17 – 18, 2011

XYIENCE Athlete Wanderlei “The Axe Murder” Silva Scores a Big Victory at UFC 139 as Xenergy Xtreme Frostberrry Blast Featuring his Image Hits Retail Shelves

UFC on FOX puts the XYIENCE brand in front of 5.7 million viewers.

XYIENCE, maker of Xenergy, the official energy drink of the UFC, invites mixed martial arts (MMA) fans to meet XYIENCE team athlete Mark Muñoz, who fights in the UFC’s middleweight division.

XYIENCE Announces Winners of Summer Sweepstakes and Launches a UFC Fly Away Sweepstakes with Plaid Pantry Starting November 1, 2011

XYIENCE’s Xenergy Xtreme Fruit Punch Receives Best New Product Award in Carbonated Beverage Category at 2011 NACS Show

The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed martial arts (MMA).

XYIENCE and HEB Grocery Company invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Jon “Bones” Jones, the current UFC light heavyweight champion.

XYIENCE Athlete Jon “Bones” Jones Wins Second UFC Light Heavyweight Championship Title, Xenergy Premium Cran Razz Featuring Jones’ Images Hits Retail Shelves

XYIENCE has finalized an endorsement deal with mixed martial arts athlete and former UFC heavyweight champion Frank Mir. In his role with XYIENCE that runs through 2012, Mir will endorse the Xenergy energy drink and XYIENCE supplement lines.

XYIENCE, King Soopers Host Autograph Signing with Mixed Martial Arts Superstar Frank Mir on Saturday, Sept. 24, 2011, located at 12043 W. Alameda Parkway in Lakewood, Colo., from 1 – 3 p.m.

XYIENCE Hosts Autograph Signing with Mixed Martial Arts Athlete Dan “The Outlaw” Hardy at 2011 Olympia Expo Sept. 16-17

XYIENCE, maker of Xenergy, the official energy drink of the UFC, is gaining ground as the breakout brand of the year. This summer, national beverage industry publications Beverage World and Beverage Spectrum gave XYIENCE Xenergy major recognition.

XYIENCE is giving mixed martial arts (MMA) fans a chance to meet XYIENCE team athlete Krzysztof “The Polish Experiment” Soszynski on Sunday, Oct. 2, 2011, at the MCAS Miramar Air Show.

XYIENCE Hosts Autograph-Signing with Mixed Martial Arts Superstar Wanderlei “The Axe Murderer” Silva at Circle K on Friday, Sept. 16, 2011

XYIENCE announces that UFC fighters Wanderlei Silva and Mark Hominick will be appearing at XYIENCE’s booth #5003 at the NACS 2011 tradeshow in Chicago. The athletes will sign autographs from noon to 3 p.m. on Sunday, Oct. 2, and Monday, Oct. 3.

XYIENCE is teaming up with Casey’s General Stores in 11 Midwestern states to launch a sweepstakes offering two grand prize winners a chance to win a UFC getaway package for two. The contest kicks off Sept.1 and runs through Oct. 31, 2011.

XYIENCE and Sunoco APlus® Convenience Stores invite mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra in Philadelphia on Saturday, Aug. 6, 2011.

XYIENCE invites MMA fans to meet XYIENCE team athlete and UFC lightweight fighter Anthony Pettis, who will be signing autographs at Pick ’n Save in Market Square (6760 W. National Ave., West Allis, Wis.) on Saturday, Aug. 13 from 1:30 to 3:30 p.m.

Xenergy has received a nomination for Energy Drink of the Year in the 2011 Bodybuilding.com Supplement Awards. The winner will be selected by online votes, which are being accepted now through August 15, 2011 at www.Bodybuilding.com/Awards.