Congleton News (Cheshire, United Kingdom)

Cheshire Consultancy Commits to Multiple Memberships Of North West Networking Group

Congleton based CRM and accounting business management software providers and trainers, Beacon for Business, have been awarded exclusive rights to deliver a BTEC Award in Social Media for Business across Cheshire and the North West.

With the launch of the Apple iPad 3 due in March 2012, the tablet revolution appears to continue apace. Viewed as the ultimate search and social multi tasking device for a multi channel world, over 2 in 5 owners use tablets at home...

Fascinating new research into the evolving expectations of users interacting with brands online suggest that a new phase of transparency will challenge current mindsets on how far eCommerce should go in cultivating meaningful engagement...

Did the introduction of Google+ in the summer of 2011 signal the beginning of the end for traditional organic SEO, as used (and abused) by the entire online business world?

Content marketing is bound to play an ever more important part in developing B2B engagement in today’s search and social environment.

Cool sounding web savvy phrases such as ‘integrated multichannel and platform social media’ and ‘SoLoMo ( social/local/mobile) marketing strategies’ can often simply make business owners eyes glaze over!

The urge to hit the company database and blast out those email marketing messages can be a hard one to resist - especially if business is quiet!

Some 2011 surveys suggest a growing acceptance of social media by UK businesses as over three quarters say they will be investing more in social content marketing over the next 12 months.

Social media – still can’t see how it works? In a nutshell … “Diff’rent strokes for diff’rent folks!”

When planning ahead for 2012, a quick end of the year round up of facts and figures may be useful for a passing snapshot of the marketing mix for organisations in a fast changing online landscape.

If there’s one vital message coming across loud and clear over the last twelve months, it’s that simply sticking with traditional best online marketing practices for website optimisation and traffic driving may no longer be enough...

Mcommerce has arrived. At the start of 2011 smartphones outsold PCs by nearly twice the amount of 2010, and tablets overtook the netbook by three times more on the previous year.

When Microsoft Windows 8 arrives in 2012, the trapdoors for entire populations of touchscreen smartphone and tablet users of non-Apple brands will be flung open and the race will be on as the mobile revolution enters the fast track.

All hail the email – still the UK’s favourite channel! Even in a shiny smartphone and super social, savvy web world, over half of today’s users still accept email marketing messages via newsletters as well as through social networking sites.

A website no longer serves as the one source of all information and key content related to a company, marketplace or industry sector.

Selling not engaging! Who would have thunk it! Yet another new study of business behaviour on social media networking sites highlights continuing confusion across business sites who accept the need to go social but seem to be getting it horribly....

It can be very easy for business owners to simply exclaim that nothing’s happening with their social media effort. No comprehensible comments or tweets or any real engagement at all! Except of course the pings and the attempts to spam!

Smartphone platforms and software may be bringing the offline to online tantalising close with NFC, QR codes and Blippar in the frontline...

So many platforms and channels - so many new interactive opportunities! Negotiating today’s multichannel landscape requires a multi disciplinary approach...

The development of websites as ‘customer experience’ journeys have become central to prospective audience engagement and repeat visitor traffic. At the same time, the interactive principle can often upset the balance of form over site function.

OK with QR? Are you ready to pay for KFC by NFC? Mobile payments are just the beginning. Under the pervasive influence of mobile technologies, consumer behaviours are transforming the eCommerce ecosystem.

You only have to look up for a nanosecond, yourself, to see just about everybody else doing exactly what you’re doing – staring intently at their smartphone, fingertips or styluses tap .. tap .. tapping.

Why it’s called social media marketing when the last thing consumers want is to be actually marketed to in the social space is, maybe, another reason why some businesses are still challenged by the search and social web.

Co-Director of Congleton-based Prism Total IT Solutions, Gary Smith has been shortlisted in the North West Entrepreneur of the Year Awards in the Young Entrepreneur of the Year category in the year that celebrates Prism’s tenth year in business.

Cheshire-based Prism Total IT Solutions has announced the appointment of three new members of staff to support the growing list of customers signing up for their IT support services.

Award-winning Director of Prism Total IT Solutions, Gary Smith delivered a guru lecture to students at Manchester’s National Enterprise Academy

By availing HTC Incredible S Contracts phone deal, customers may gain numerous benefits of free incentives like free texts, free minutes and instant cashback offers.

New Low-Cost Business Software Is A Hit With Telemarketing Company

For those who love Apple’s products would love the special feature ‘MySocialMania’, a social media management app for iPhone, iPod touch and iPad that was recently named ‘What’s Hot’ in the app store in the Social Networking category.

Ten years since setting up business in Congleton in Cheshire, Prism Total IT Solutions is celebrating its anniversary year with a vision for change which will shape the company’s ongoing growth throughout the next decade.

Magic My Photos offers professional image retouching services at affordable rates.

Ten staff from Congleton-based Prism Total IT Solutions took completed a SkyDive to raise much needed money for their chosen charity Friends for Leisure

Company of the Year Award for Local Heroes, Prism Total IT Solutions

This week is Energy Saving Week and leading LED Lighting supplier Diamond LED Lighting encourages householders to cut their electricity costs and save energy by replacing bulbs with LED alternatives

Award winning entrepreneur tells his story to Business Studies students

Novus Biologicals, a leading international supplier of high quality antibodies and proteins to the bioresearch industry, is pleased to announce the introduction of a new range of Beta Amyloid antibodies to their antibody catalogue.

Prism Director Gary Smith has been shortlisted as a finalist in the prestigious North West Institute of Director Awards for the second year running.

The shift from web search to mobile search is underway and businesses online must now come to terms with ensuring their websites are fully visible, enabled and accessible for the new generation of smartphone and eReader.

There will always be some businesses who will only ever see their site in terms of straight buying and selling!

Scuffed and scratched furniture and floors could be a thing of the past with the launch of cost-effective and durable magiGLIDE® discs in the UK.

Whilst it’s true that the complexities of how to use SEO continuously change, there are key tactics and marketing strategies that tend to remain constant and universally accepted as the way to achieve better results.

Businesses ignore blogger outreach at their peril in the new social marketing environment online.

The key to long term consolidation of your brand identity is successfully combining paid search with organic search. Both should be integrated into online marketing campaigns to kickstart visitor traffic and then maintain audience momentum.

The computer says “yes!”. Or words to that effect. But the social media imperative to ‘Listen to your customers’ has finally pushed the issue to the top of the customer service agenda.

In today’s accelerating and ever more complex online marketing landscape, the basic rule still applies: to ensure consumers listen to what you have to say, your content must target the right people with the right message at the right time.

Creating a captive audience is an online marketing strategy aimed at establishing two way relationship building and long term loyalty.

Just as structural beams support a building, the construction of a website’s internal linking is critical to holding the entire online visitor experience together.

There’s some SEO on your site ...you think it’s all over ...it’s not now! Whatever your goals may be! Yet incredibly, some businesses still have yet to understand how a website should function and the need for continuous growth and investment.

A Grade II-listed Victorian hotel nestling among the leafy lanes of Cheshire has achieved significant cost savings with the replacement of over 200 light bulbs with low-energy LED lighting, supplied by leading supplier of high power LED alternatives.