Maywood Health News (New Jersey, United States)

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A noted international expert discusses the usage of market research in branding medical products, services and institutional or corporate images

Jack M. Shapiro, host of the famous nationally-syndicated radio show, "Medi-Politics," announces the construction of the "Medi-Politics Radio Archive," the audios of which will be found on his website: www.jackshapiro.com.

Jack M. Shapiro provides a succinct series of pre-launch market research steps for healthcare products and services.

Jack M. Shapiro explains the roles of quantitative market segmentation and product positioning studies in medical market research

Jack M. Shapiro explains the roles of focus groups and indepth interviews in medical qualitative market research

Jack M. Shapiro unwraps some of the mysteries surrounding medical focus groups.