brand strategy News

Vandana’s passion for branding is ‘vintage’.Water is its new signature. Water Brand Consulting (WBC) begins with a diverse portfolio of brands including Nutricharge, Marshalls Wallpapers.

Event Management presents the business event of the year, XPO New York City at The Javitz Center, November 16. Voted the Number One B2B convention with 15K+ attendees, over 300 Vendors and 40+ business superstars speaking!

Greenleaf Book Group announces a groundbreaking Platform Development program for authors and professionals looking to build their brand and grow their audience

Cleveland marketing strategy and ad agency search firm celebrates four incredibly successful years in business.

Vandana’s passion for branding is ‘vintage’.Water is its new signature. Water Brand Consulting (WBC) begins with a diverse portfolio of brands including Nutricharge, Marshalls Wallpapers.

Murray Brand Communications cheerful redesign of the Brazil Gourmet line of fruit juices earned praise from voters for its good use of negative space, fresh and refreshing color palette, and clever reimagining of the brand’s toucan iconography.

Nick Nanton, Esq. and JW Dicks, Esq., personal branding experts and co-founders of Dicks + Nanton Celebrity Branding Agency, have recently signed nationally recognized branding professional, John Miziolek.

Event Management presents the business event of the year, XPO New York City at The Javitz Center, November 16. Voted the Number One B2B convention with 15K+ attendees, over 300 Vendors and 40+ business superstars speaking!

This paper from HOMAI will analyze the reasons for the sometimes negative perception of holograms as an anti-counterfeiting feature. It will also suggest what manufacturers can do to reverse this perception and look for higher sales growth in future.

NC Zoological Society enlists BEM Group for brand strategy, interactive design and online marketing initiatives to enhance North Carolina Zoo’s mission to preserve and protect wildlife in natural habitats.

Greenleaf Book Group announces a groundbreaking Platform Development program for authors and professionals looking to build their brand and grow their audience

Cleveland marketing strategy and ad agency search firm celebrates four incredibly successful years in business.

Springboard Marketing has been awarded a 2011 Communicator Award of Distinction from the International Academy of the Visual Arts for its work for YMCA of the Suncoast. The project included development of a new website and social media presence.

Jackson MS - PKP Marketing Consulting is a recently formed Marketing Firm located in Jackson Mississippi. PKP Marketing Consulting amassed an arsenal of business, marketing, management, communication, and web design services that is hard to find.

Viva La Brand, the Cleveland marketing and brand strategy consultancy, is selected by RV America Insurance, the US's largest RV insurance agency. Viva La Brand will lead the company's marketing strategy, planning & advertising agency search efforts.

Viva La Brand, the marketing strategy consultancy that partners with clients to drive results, added nine clients, including several national category leaders, in 2010.

EZ Uniforms and Scrubs has added work shirts and work pants as the latest line of affordable uniforms. Our work shirts are available in twill or poplin fabrics and in 15 brilliant colors.

Thailand's premier branding and communications firm, TMD Bangkok marks its 5 year anniversary with the launch of BeMo - Project Intelligence.

Pecanne Eby, MBA of Brand Mentoring and Denise Rehner, AICI of Denise Rehner Image Consulting announce the launch of "Brandtopia: Secrets to aligning personal image and business branding."

Labbrand is proud to announce the launch of their Beijing office in August 2010.

Creative digital agency Bourne has told an audience of the UK’s top marketers that high quality digital content will be critical to the success of their future brand strategies.

More than 15 branding strategy professionals from leading banking and financial services companies will address strategies and methodologies being deployed to achieve win/win relationships between the industry and its customers.

Local upstart creates integrated marketing solutions by combining website development, online marketing and graphic design

LogicJunction, the pioneer in combining avatars with artificial intelligence to deliver engaging experiences for businesses, selects Viva La Brand to lead its brand and marketing strategy efforts.

Technology is a competitive differentiator for Synergy because it enables the agency’s staff to be available and responsive to client needs 24/7.

Brand equity moderates the impact of marketing initiatives upon consumer actions and represents one of many factors contributing to overall Brand Value.

Following fairly severe economic slowdown across global economies, cost reduction efforts naturally took centre stage as organisations sought to maintain profitability and remain competitive.

Viva La Brand, the marketing strategy and ad agency search firm, works with America's leading manufacturer of dessert mints for the hospitality industry to launch PartySweets.com.

There are very practical reasons behind the need to survey your employees about their level of engagement, not the least of which being that truly engaged employees deliver business value.

Now that you’ve defined your organisation’s unique EVP statements, it’s time to double check.

A company’s culture really is its internal brand (what you stand for to your employees, stakeholders and vendors). Internally, culture plays a major part in driving revenue. Your customers and employees are human after all and operate on emotion.

A key component of employer branding is the development of an Employee Value Proposition (EVP) that communicates the central value message conveyed by the brand.

DFW AMA Presents a Crash Course in Marketing Research, Marketing Research Special Interest Group (SIG) Event with guest speaker Dr. Jeff Warr, Jr.

Important differences exist between branding and marketing and whilst the two are important, they are quite diverse.

With talk of ‘green shoots of recovery’ emerging and the doom of the ‘economic down turn’ beginning to disperse, companies need to beware. Mass voluntary turnover of your talented employees may be on the horizon!

The good news for the economy is that unemployment is unlikely to reach the projected rate of 8.5%; the question remains however, that as recovery looms will Australia have the skills capacity in the workforce to take advantage of the upturn?

Many have wondered whether there was money to be made from social media. The answer is yes. Plenty of it. And moseying along beneath the radar is little-known but highly successful social media platform, Skyrock.com, that shows it's very profitable.

Over the last five years, the concept of Employer Branding has gained traction as a necessary requirement for the attraction, engagement and retention of talented employees.

Bodhi Body Signals Nationwide Change in Healthcare

Pierre's Ice Cream has selected Viva La Brand as its brand strategy firm. In addition to developing brand strategies for two of Pierre's innovative frozen treats, Viva La Brand is helping optimize their marketing programs.

Shannon Carter, President of Branding Agency Cartis Group, Asked to Help Define Curiosity and Creativity in K-12 Education

Vladimir Djurovic, the founder and Managing Director of Labbrand, was interviewed on Le Petite Journal TV.

Labbrand recently assisted Baoli, a forklift company, to rejuvenate their brand strategy and visual identity.

Indicia Design is pleased to announce that the firm has won six (6) American Graphic Design Awards from Graphic Design USA’s national design competition.

Savvy CEOs are able to make more informed strategic decisions with a better chance for marketplace success using this insightful tool

Brandimage, a global brand design firm that will provide holistic services from brand strategy and consumer insight, to brand identity, industrial design, package design, graphics, innovation, retail experience and architecture is being launched.

Offbeat, new media driven, internal branding exercises serve as a yardstick in customers' understanding and additionally, effect a hike of almost 30% in the organizations' market value.